True
or False: Social media is a bottomless sinkhole where time disappears and
nothing productive ever happens.
Depending
on the day, the answer could be true or false. Here are five ways to manage
your social media time to make it more enjoyable, productive and profitable for
you and your followers.
- Be Choosey
Know
who you want to talk to – and why.
After
friends and family, prioritize who it’s important to reach. Are you looking for
clients, referrals or associations? Why do you want to connect with them? The
answer should be what’s in it for them, not for you. Use LinkedIn’s advanced
search tool to track down everyone you want to connect with.
Tool: LinkedIn
- Be Selective
Choose
one, at the most two or three, platforms to be great at.
Hint:
LinkedIn is a good first choice. Ask your best clients, connections, or even
colleagues what platforms they hang out on. Then, listen and join in on the
conversation. Keep in mind that images get shared more often than text. If
you’re looking for an image-based social network, try Instagram. It’s an easy
way to share images with Facebook and Twitter.
Tool: Instagram.com
- Be on time
How
do you know when to post social media updates so that they’ll reach the most
people? How do you know what your people want to read? To get the answers, sign
up for a free Buffer account. Buffer will automatically send your updates out
at peak times. And, you’ll get analytics that measure interest.
Tool: BufferApp.com
- Be consistent
Do
you workout? How? Do you take a regularly scheduled class, go to a gym, dance
to DVDs in your living room, or walk your dog a few times a day? However you
exercise, you know that moving every day is important. So is checking in on
social media. Set aside a time every day to exercise your social media routine.
Using a dashboard like Hootsuite, you can manage multiple accounts all at once.
You can even enter and schedule updates for future delivery.
Tool: Hootsuite.com
- Be Powerful
This
is relative. While you may think what you know is ordinary and common, to
someone else you are the exact genius they’ve been looking for. Why? You have
the answers to their questions. Think of social media as a power tool that
enables you to share knowledge, calibrate positioning, increase profitability,
measure results, and save time. Video is a wonderful way to convey your
personality.
Tool: YouTube.com
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