1,234,568 medical lives...

...are currently covered by insurance products in Idaho, accounting for about 72% of the state's population. About 10% of enrollees buy coverage on their own, not through a group or employer, nor receive benefits through a government entitlement program. Since 2015, Blue Cross of Idaho has held the highest individual market share in the state, but also saw a 32% decrease from 2015 to the end of 2017.