What You
Need to Know about Putting Drug Prices in TV Ads
“If we want to have
a real market for drugs, why not have [companies] disclose their
prices in the ads, too? Consumers would have much more balanced
information, and companies would have a very different set of
incentives for setting their prices.” – HHS Secretary Alex Azar
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The blueprint laid out four strategies for solving the
problems patients face: boosting competition, enhancing
negotiation, creating incentives for lower list prices, and
bringing down out-of-pocket costs.
·
To create better incentives for list prices, the
blueprint called for HHS to consider requiring the inclusion of
list prices in direct-to-consumer advertising.
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