On the Record

"Few if any companies succeed in covering something up and avoiding accountability — so the question really is, do you want to do it on your own terms, in the right way at the right time, or do you want to be put in a defensive position?"

— Lawrence J. Parnell, an associate professor of strategic public relations at George Washington University, talked with AIS's Health Plan Weekly about strategies Blue Cross and Blue Shield of North Carolina could have implemented to save its deal with Cambia Health Solutions in the wake of its CEO’s drunk driving scandal.