"We don't believe plans are
looking to compete in the same way cell phone companies compete. It demeans a
brand — and the industry. But plans should take advantage of differences or
changing dynamics in their market."
— Renee
Mezzanotte, executive vice president of client engagement with Chesterbrook,
Pa.-based DMW Direct, spoke with AIS's RADAR
on Medicare Advantage about how MA plans should broadcast changes
in their 2020 benefits, and work with new marketing regulations.
No comments:
Post a Comment