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Integrity Marketing Group Acquires ThomasArts - A National
Advertising Agency Focused On The Senior Market
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Transformative Deal will Extend Integrity’s Market
Leadership by Boosting Marketing and Advertising for its Agents and
Platform Partners.
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DALLAS — February
11, 2020 — Integrity Marketing Group, LLC (“Integrity”),
the nation’s largest independent distributor of life and health insurance
products, today announced it has completed the acquisition of ThomasArts,
an advertising agency specializing in the senior insurance market.
Financial terms of the transaction were not disclosed.
As part of the deal,
ThomasArts Chief Executive Officer Dave Thomas, Co-President & Chief
Marketing Officer Anne Wood, Co-President & Chief Creative Officer
Troy Thomas and other key executives will become owners in Integrity. In
addition, all 200 ThomasArts employees will become immediately eligible
to participate in the recently announced, Integrity-wide Employee
Ownership Plan.
ThomasArts,
headquartered in Salt Lake City with offices from coast to coast,
including New York City, Washington D.C. and Costa Mesa, California,
provides strategic direction, creative, digital, social media marketing
as well as data and technology solutions to generate strong results for
its Fortune 500 clients. ThomasArts has distinguished itself through work
for national brands that drive healthcare and 50+ consumer marketing in
the U.S.
“With ThomasArts at our
side, Integrity partner agencies and the more than 250,000 agents we work
with will have an unprecedented advantage over their competition, with
direct access to industry leading marketing and advertising expertise,”
said Bryan W. Adams, Co-Founder & CEO of Integrity. “Integrity is
growing organically by almost three times (3x) the market rate and adding
ThomasArts’ deep industry experience will accelerate our growth and allow
us to serve even more Americans with their life and health insurance
needs.”
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As part of Integrity,
ThomasArts will develop and execute strategic marketing, social media and
advertising programs to boost lead generation and agent recruiting. This
addition to the company will continue to propel Integrity’s
industry-leading organic growth capabilities and product development
pipeline that will benefit Integrity’s partner offices across the
country.
“As a family business,
we connected with Integrity’s mission and vision right from the start and
knew immediately that we would be stronger together,” said Dave Thomas.
“Integrity lives our mantra of ‘Work, Win, Prosper, Share’ every day. I
am really excited and feel privileged to bring our tools, resources and
talents to aggressively advance Integrity’s growth.”
“ThomasArts adds another
dimension to Integrity,” said Steven Prince, Integrity’s Vice President
of Marketing. “They are fast-thinking, nimble and incredibly
knowledgeable about the life, health insurance and consumer markets. Dave
and his team understand where we’re going and will fuel our growth by
innovating our marketing and advertising initiatives, lead generation
systems, accelerating product development marketing and supporting our
recruiting efforts.”
“The addition of
ThomasArts illustrates how committed we are investing in cutting edge
technology and expertise to better serve our agents, carriers and
Integrity partners,” said Steve Young, Chairman of Integrity. “ThomasArts
are the very best at what they do and will provide us with enhanced
capabilities that will launch our growth even higher.”
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About
Integrity Marketing Group
Integrity Marketing
Group, headquartered in Dallas, Texas, is the leading independent
distributor of life and health insurance products focused on serving
Americans. Integrity develops exclusive products with insurance carrier
partners and markets these products through its distribution network that
includes other large insurance agencies throughout the country.
Integrity’s almost 1,000 employees work with over 250,000 independent
agents who service over 5 million clients. In 2020, Integrity expects to
help insurance carriers place $2.5 billion in new premiums. For more
information, visit www.integritymarketing.com
About
ThomasArts
Founded in 2003 and
headquartered in Salt Lake City with offices in New York City, Washington
D.C. and Costa Mesa, California, ThomasArts is a data-driven, performance
marketing agency with close to 200 employees. Their unique expertise in
the marketing of life and health products to seniors, specifically
Medicare products, enables them to serve some of the largest national
brands in the nation. For more information, visit www.thomasarts.com
Media
Contact:
Tom Faust
Stanton PR
646-502-3513
Partnership
Inquiries:
Eric Pederson, Vice
President of Business Development
Integrity Marketing
Group
866-650-1857
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