"If they have mastered the
direct-to-consumer capabilities and have done that better than the other
entrants in the market, they could have a really brilliant opportunity to
create a whole new secret sauce of how they market direct to consumer."
— Ashraf Shehata, national sector leader for health care and
life sciences at KPMG, spoke with AIS’s Health Plan Weekly about Friday Health
Plans’ rise in popularity in the Colorado health insurance market.
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