But researchers found good news for agents in the individual
market.
U.S. adults may be much less likely to have
group life insurance now than they were 10 years ago, but they appear to
be more likely to have individual life insurance.
Analysts at LIMRA and Life Happens have put
data supporting that assessment in a summary of part of their 2020 Insurance
Barometer Study.
LIMRA and Life Happens based the report on
results from an online survey of about 2,000 U.S. adults. The survey was
conducted in January.
Resources
The percentage of adults with individual life
insurance, or a combination of life insurance and group life insurance, increased
to 73% this year, from 68% in 2011.
The percentage with group life insurance, or a
combination of employer-sponsored group life insurance and individual life
insurance, increased to 73%, from 68%.
The analysts found that there could be many
more life insurance prospects in the pipeline: 36% of the survey participants
told the survey team that they intend to buy life insurance in the next 12
months.
About 41 million people said they need life
insurance but don’t have it.
Allison Bell, ThinkAdvisor's insurance editor, previously
was LifeHealthPro's health insurance editor. She has a bachelor's degree in
economics from Washington University in St. Louis and a master's degree in
journalism from the Medill School of Journalism at Northwestern University. She
can be reached at abell@alm.com or on Twitter at @Think_Allison.
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