Is the
post-COVID-19 world the new normal? Or will things eventually return to the old
normal? Of course, none of us know yet. In fact, our POV right now is “no
normal” — recognizing that everything is different all at once, and we aren’t
sure what will be permanent and what is merely a product of the moment.
Whatever
your view, across the board, providers must consider a post-COVID-19 reset.
While there may be late outbreaks or a second wave of COVID-19 in some
locations, the imperative for all types of providers is to strategically look
beyond the chaos and the heroic measures taken to respond to the pandemic this
spring. We suggest here that the healthcare system in the United States, and
particularly the provider sector, is likely not going to return to a
pre-COVID-19 normal. When we look back five years from now, we will understand
that we were rebuilding, not simply recovering. Organizations who correctly
judge that reality will fare better than those who act solely in a pure
“recovery” mode.
There
is much yet to be learned about where we have been and where we are going as a
medical delivery system. Yet, the events at the beginning of 2020 reveal some
definable core issues that every provider organization should now address. More
than anything, there is great urgency given the expected competition for the
limited options and resources available.
In this
paper, we outline five core issues providers should weigh as the post-COVID-19
direction is set. Download the new report here.
Special
thanks to Dan Higgins at Denton's law firm, who was a key collaborator
for this content and is also a long time trusted partner of
ReviveHealth.
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