Digital Innovations Usher In A Successful Holiday Season

12.11.20 This Week's Top News Brands tackle shipping challenges, ecommerce inspires innovation, and digital strategies boost trending products and services. Read on for this week’s digital advertising news, including the latest from Walmart+, WhatsApp and Noom.

Brands And Retailers Innovate To Mitigate Shipping And Supply Woes This Holiday Season The rise of ecommerce in 2020 means more people than ever are ordering online this holiday season, resulting in shipping and supply challenges for some brands and retailers. Brands offering free shipping or similar promotions, while staying honest with customers about shipping windows and current product supply, are likely to mitigate long-term problems. And, big box retailers that embrace alternative delivery methods, including curbside pickup, are also well-positioned to meet shoppers’ needs and expectations. Check out these DMS Insights articles about delivery and shipping strategies in 2020: Do Shipping Costs Matter To Shoppers This Year? Retailers Must Adapt To Ecommerce Sales Rush And Delivery Woes This Holiday Season 3 Digital Strategies Brands Can Use To Overcome Shipping Challenges This Holiday Season Google Adds ‘Nearby Product’ Features: Just The Facts Growth Of BOPIS: The Future Of Ecommerce? How Big Brands Can Go Local With Digital Marketing Strategies

The Acceleration Of Ecommerce Drives Innovation From Brands And Retailers The constant evolution of technology has made it possible to buy nearly anything in a myriad of different ways. From using voice ordering with Alexa to Walmart’s new shoppable videos that let users choose their own cooking adventures and buy the supplies that go with it, brands, retailers and social media platforms continue to innovate to meet the rising demand for seamless ecommerce shopping options. Popular Industries In 2020 Turn To Digital Solutions For Sustained Growth “What’s trending?” took on new meaning in 2020, when so many of the trends were the result of quarantines, boredom and the need to be adaptable. At-home workouts, childhood comfort foods and a new focus on wellness were all popular this year as consumers made their unique circumstances work. Brands and retailers quickly adopted digital strategies, like app integrations, ecommerce platforms and frictionless payment options, to make it easier to meet consumer needs. Check out these DMS Insights articles about product and service trends bolstered by digital strategies: New Online Shopping Trend: At-Home Medical Testing Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry Canned Cocktails And Wine Are Having A Moment Thanks To Creative Digital Strategies CPG Brands Are Finding New Audiences With Ecommerce Sales Fitness & Wellness Brands Leverage The Popularity Of Apps Weight Loss Brands Leverage Digital Solutions For Holistic Approach

DMS News mThink recently featured an article from DMS senior vice president of distribution, Amber Paul, titled “Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before.” In the piece, Paul highlights the rapid growth and acceleration of ecommerce, noting the latest online sales levels, current leaders in ecommerce and what publishers, brands and retailers should prepare for in the future. mThink is an online publication which produces insightful content on media buying, direct response strategies, social media and mobile marketing. The DMS Insights article “4 Fast Facts About The Growth Of Shopify” was used as a source in the “This Software Stock Shows How to Make 10,000% Returns” article on The Motley Fool website. The DMS Insights article details how, as the surge in ecommerce solutions continues, services like Shopify are bound to become increasingly necessary for consumers and digital marketers. The Motley Fool is a private financial and investing advice company that has been providing financial advice and news to consumers for more than 25 years through its articles, podcasts, videos and other web content.  The DMS 2020 Holiday Shopping Trends Survey was highlighted in a recent article on the Strategic Sourceror website, titled “What Are Consumers Saying About Buying Online?” The piece from Strategic Sourceror links out to the full article, “DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments,” which details how the proprietary data from the DMS holiday survey can help brands and retailers make thoughtful, informed decisions based on consumer shopping trends this holiday season. Strategic Sourceror is an online publication sharing the latest news and expertise surrounding the spend management and procurement industries for sourcing and supply chain professionals. To view the DMS 2020 Holiday Shopping Survey Infographic, click here.

ICYMI: Top DMS Articles This Month What Is The Nielsen ID Resolution System? What Is Walmart Cookshop? 3 Timeless Marketing Lessons Inspired By Nintendo Snapchat Spotlight: Just The Facts YouTube Introduces Audio Ads: Just The Facts Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations The Best Holiday Commercials For 2020 DMS Insights is brought to you by Digital Media Solutions, a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. Contact us today.