Tuesday, December 15, 2020

Pandemic lockdown messaging mattered

Pandemic lockdown messaging mattered

Why it matters: The lockdown orders that have been issued in response to the COVID-19 pandemic have been a wee bit controversial in some locations (to say the least). This analysis looks at lesson learned since initial lockdowns were ordered earlier this year and tweaks public officials can/should make to how they craft their messaging around such orders going forward.

Full Story: Harvard Business School Working Knowledge (12/15) 


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