"A significant number of
people in the individual market [are] switching because they shop for price.
All of a sudden, they realize what they've got and they switch out. The idea
that retail companies have had for years of loyalty and stickiness…is now relevant
to health insurance."
— Jeff Rivkin, research director for payer IT strategies at IDC
Insights, talked with AIS's Health
Plan Weekly about why payers should look at the interoperability
mandate as a chance to gain a competitive edge in key markets.
Subscribers may read the Health Plan Weekly article in which this quote appeared online. Learn more about subscribing to AIS Health's publications.
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