The opportunity to extend a specialty is
not limited to a new sector or care setting, but also includes an opportunity
to reach new patient types. Continue reading to learn how one rehabilitation
provider filled downstream gaps to reach new patient types.
By Jared Landis May 26, 2020
PAC Case study: Fill downstream service
gaps to re...
The
benefits of specialization can extend beyond volume generation and partnerships
within the traditional bounds of an acute/post-acute relationship. A strong
specialty can also open the door to new business opportunities.
In select cases, the opportunity to extend a specialty is not limited to a new
sector or care setting, but also includes an opportunity to reach new patient
types. Continue reading to learn how one rehabilitation provider filled
downstream gaps to reach new patient types. For more tactics to build and
support specialty lines, download our research report excerpt: 10
Tactics to Ensure Specialty Return on Investment, Part 3.
Transitional
Learning Center (TLC) is a rehabilitation provider specializing
exclusively in traumatic brain injury. Upon initial assessment, patients are
segmented into one of four care pathways. Two pathways are aimed at returning
patients to the community, and the other two intended to help more severely
injured patients achieve basic physical skills.
Following discharge, the more severely injured patients frequently sought
additional support from TLC, as they were unable to find specialized long-term
care. TLC, however, offered only short-term rehabilitation—failing to meet some
patient needs and capitalize on an opportunity for programmatic growth.
Following
a due diligence process, TLC expanded their specialty into a new care type:
assisted living. They opened the Tideway facility specifically for the patients
who, even after rehabilitation, would never live independently again.
In addition to moving into the long-term care space, Tideway allowed TLC to
access patients they previously would not have seen—patients with traumatic
brain injuries dependent on support for activities of daily living (ADLs), but
who were not in need of intensive rehabilitation. Although many of Tideway’s
residents previously received rehabilitation services from TLC, Tideway also
receives residents from other rehabilitation facilities.
Conversation guide: Sample talking
points to win over a potential hospital partner
TLC
maintained not only their specialized staffing but also their community-focused
care model at Tideway. While residents at Tideway are expected to live out the
remainder of their lives within the facility, TLC provides many opportunities
for residents to participate as fully as possible with activities in the
community.
For
more tactics to build and support specialty lines, download our research report
excerpt: 10 Tactics to Ensure Return on Specialty Investments, Part 3
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