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Legendary Northeastern Insurance Powerhouse GarityAdvantage
Partners with Integrity
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New England’s premier IMO and the nation’s largest life and
health insurance distributor join forces in quest to expand opportunities
and solutions for agents and consumers
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DALLAS –
AUGUST 3, 2021 – Integrity Marketing
Group, LLC (“Integrity”), the nation’s
largest independent distributor of life and health insurance products,
today announced it has acquired GarityAdvantage,
one of New England’s largest independent marketing organizations (“IMO”)
based in Boston, Massachusetts. As part of the acquisition, Brian Garity,
CEO of GarityAdvantage, and Rachel Garity, CFO of GarityAdvantage, will
become Managing Partners in Integrity. Financial terms of the transaction
were not disclosed.
Boston native Joe
Garity, Jr., founded GarityAdvantage in 1970 to help seniors secure the
best insurance products for their needs. Initially focused exclusively on
New England, the family-operated firm has greatly expanded its footprint
in recent years, becoming a powerful force not just in the Northeast but
across the nation. Through its half-century in business, GarityAdvantage
has experienced significant growth by placing unwavering focus on broker
support, which has created long lasting relationships with its team of
agents. GarityAdvantage offers health and life insurance products to the
senior market with a specialty in Medicare Advantage. Through its network
of thousands of agents, GarityAdvantage will serve more than 250,000
Americans in 2021.
“The deep commitment
GarityAdvantage has shown to serving agents during its 50 years in business
is truly inspiring,” said Bryan W. Adams, Co-Founder and CEO of Integrity
Marketing Group. “They have demonstrated the power of teamwork for
long-term success, which mirrors what we’re creating at Integrity. When
you combine the deep history of GarityAdvantage with all the amazing
resources Integrity provides, there is no limit to what we can do. I’m
thrilled to welcome the GarityAdvantage team to the Integrity family and
can’t wait to help even more Americans together.”
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“Integrity is leading
our industry toward the future on every front and we’re so excited to be
part of it,” explained Brian Garity, CEO of GarityAdvantage. “Partnering
with Integrity gives our brokers access to resources we’ve wanted for a
long time, such as call centers, more training and enhanced technology.
Our core values are very important to us and with Integrity, we’ve found
a partner whose values are completely aligned. We’ve seen our share of
great days as a company — partnering with Integrity sets the stage for
even greater days to come.”
GarityAdvantage can now
advance its aggressive growth strategy by accessing Integrity’s
innovative insurtech platform, which includes proprietary quoting and
enrollment tools, MedicareCENTER, product development, data and
analytics, as well as a world-class advertising and marketing firm.
Shared services offered to all Integrity partners include IT, human
resources, legal, compliance and accounting.
As an
Integrity partner, GarityAdvantage joins Integrity’s unmatched network of
national leaders, who collaborate to share best practices and expertise.
These partners include CSG Actuarial, ThomasARTS, Deft Research, Access Capital, Brokers International
and Insurance Administrative Solutions’ third-party administrator, as well as
leading call centers Connexion Point, SeniorCare Benefits and Unified Health.
In addition,
GarityAdvantage employees are now eligible for the Integrity
Employee Ownership Plan, which provides meaningful company
ownership to employees.
“The growth we’ve
experienced at GarityAdvantage is incredible — it’s amazing what happens
when you put people first,” shared Rachel Garity, CFO of GarityAdvantage.
“We know we’ve found a partner in Integrity who takes care of their
employees the same way we do. From allowing them to share in
profitability through the Employee Ownership Plan to offering the Women
in Leadership program, our team has so many exciting opportunities for
growth. In addition, Integrity has teamed up with the best leaders in the
industry and we’re very proud to be part of that network. This is the
culmination of a long journey for us and we couldn’t be more excited for
what comes next.”
“GarityAdvantage has
been a trailblazer for Medicare products in the New England area for many
years,” said Steve Young, Integrity’s Chairman of the Board. “By now
joining with Integrity, they are able to capitalize on the resources we
bring to the table as they experience the impact of the ‘Integrity
Effect.’ Together, we are building a new era of growth and expansion for
their business as they prepare for another 50 years of industry
leadership.”
For more information
about GarityAdvantage’s decision to join Integrity, view a video at www.integritymarketing.com/GarityAdvantage.
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About Integrity Marketing
Group
Integrity Marketing
Group, headquartered in Dallas, Texas, is the leading independent
distributor of life and health insurance products focused on meeting
Americans wherever they are — in person, over the phone and online.
Integrity is innovating insurance by developing cutting-edge technology
designed to simplify and streamline the healthcare experience for
everyone. In addition, Integrity develops exclusive products with
insurance carrier partners and markets these products through its
distribution network that includes other large insurance agencies
throughout the country. Integrity’s almost 5,500 employees work with over
375,000 independent agents who service more than nine million clients
annually. In 2021, Integrity expects to help insurance carriers place
over $7 billion in new premium. For more information, visit www.integritymarketing.com.
About
GarityAdvantage
GarityAdvantage is an
independent marketing organization that specializes in the senior market
— namely, Medicare products. The firm is also proud to serve as a key
intermediary between insurance carriers and a network of independent
sales agents. GarityAdvantage is an expansive Medicare leader in the New
England area and is rapidly expanding into new markets. In business since
1970, GarityAdvantage today serves more than 250,000 Americans. For more
information, visit www.garityadvantage.com.
Media
Contact:
Rachel Aird, Public Relations Director
ThomasARTS
press@thomasarts.com
801-706-7005
Partnership
Inquiries:
Eric Pederson, Vice President of Business
Development
Integrity Marketing
Group
partnership@integritymarketing.com
866-650-1857
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