1. People tend
toward single-minded obsession with one thing or varied interest in a
number of subjects.
When Xerxes and his
uncle-advisor Artabanus were discussing how best to attack Athens in 480
BC, they ended up talking past each other. Xerxes saw potential for glory
and expansion on the battlefield, but Artabanus saw logistical nightmares
in realizing those dreams: supply chain issues, topographical challenges,
transportation problems. Whether Xerxes’ Persian army really was over 1
million men as one ancient estimated, or if it was “merely” 100,000, the
questions of how to feed and keep up morale were not simple ones. Xerxes
listened to his uncle’s council, but in the end offered the rebuttal that
“if you were to take account of everything…you wouldn’t do anything…Big
things are won by big dangers.”
And so Xerxes gave his
uncle managerial responsibilities over the realm already conquered, while
he departed with his armies to double the size of that realm. Xerxes’
colossal army bested Sparta’s elite fighting force; they overcame major
geographic hurdles, like building a bridge over a river by lashing together
over 300 ships, allowing armies to march across a chasm and continue on
toward Athens. In the end, however, Xerxes’ forces were soundly defeated, and
he was forced to return. Should Xerxes have listened to Artabanus? Or did
his advisor’s prevaricating and fretting create its own problems?
Twenty-four centuries
later, an Oxford don discovered an ancient template that helped explain
dilemmas like the one Xerxes and Artabanus faced. At a party in
Oxfordshire, Isaiah Berlin, a Latvian, Bolshevik-fleeing Jew who emigrated
with his family to England, was introduced to an aphorism from the ancient
Greek poet Archilochus: “The fox knows many things, but the hedgehog knows
one big thing.” The surrounding context of the phrase is no longer extant,
but Berlin seized on the phrase and made it a kind of intellectual game, to
discover who was a fox and who was a hedgehog. According to Berlin’s
heuristic, a hedgehog has a central idea about life to which everything in
life corresponds and finds significance. The fox, by contrast, pursues many
things that do not obviously relate to one another, and may even conflict
with one another. At that party, Berlin and other guests played a game in
which they divided thinkers into hedgehogs and foxes. Nietzsche,
Dostoevsky, and Plato were definitely hedgehogs, while Aristotle,
Shakespeare, and Goethe were far more foxlike.
Berlin himself did not push
his mammalian typology much further than an essay that questioned whether
Tolstoy’s novel War and
Peace revealed him to be a fox or a hedgehog. Berlin argued
that Tolstoy could not make up his mind, and that the hedgehog and fox
vying within him left him a tortured soul. To Berlin’s surprise and
mischievous amusement, the typology became a sensation. People read the
essay and sorted themselves and others; professors posed the question to
students in their classes of whether this or that luminary was a hedgehog
or a fox; the animals became common references in popular culture. Taking a
page out of Aesop’s book, Berlin immortalized his ideas by personifying
animals.
In the story of Xerxes and
Artabanus, each quadruped shows up in all its idiosyncratic glory: Xerxes,
the headstrong leader with the grand plan to achieve glory and expand his
empire, has all the markings of a hedgehog. His advisor, Artabanus, by
contrast, fits the profile of the fox, a man with a diverse knowledge base,
examining a plan from every conceivable angle and vetting it for possible
shortcomings.
When 20th century social
scientists investigated what kinds of experts from universities,
government, and media made the best predictions, they discovered that there
were no statistical differences between liberals and conservatives, or
between pessimists and optimists, or between any other ideological groups.
The biggest difference they found was between those who identified as foxes
and those who identified as hedgehogs. They discovered that foxes did far
better at predicting the future. The story of Xerxes’ ignominious retreat
suggests that the fox—not the hedgehog—had been right millennia ago, too.
One might be tempted to
conclude that the lesson here for strategy building is to become a fox
rather than a hedgehog, but the reality is that each temperament, by
itself, misses something crucial. After stirring up decades of conversation
and debate over the dichotomy, Berlin confessed that he was more a fox than
a hedgehog himself, but that no one is just one without the other. In fact,
it is easy to default toward one, but perhaps the key to a grand strategy
is moving forward while holding both in tension.
|
No comments:
Post a Comment