...Thanksgiving and Dec. 7 this year, we focused on enrollment call to actions the last three weeks of AEP. The strategy paid off as we saw a greater volume of phone calls before Thanksgiving than we have seen in previous years.”
— Renee Mezzanotte, executive vice president of client
engagement with DMW Direct, spoke with AIS’s Radar on Medicare Advantage about
2022’s Annual Enrollment Period, and how payers can best strategize as the
marketing window winds down.
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