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Diversified Companies Secures Next Generation of Growth with
Integrity Partnership
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Family-owned IMO expands Integrity’s presence in the
Northeast while securing legacy and revving up for future growth
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DALLAS –
JANUARY 5, 2022 – Integrity
Marketing Group, LLC (“Integrity”) an omnichannel insurtech leader in
life, health and wealth solutions, today announced it has acquired The
Diversified Companies (“Diversified”), a leading independent
marketing organization based in Parsippany, New Jersey. As part of the
acquisition, the Diversified executive team will become Managing Partners
in Integrity. This includes Michael J. Rose, Sr., Founder and CEO;
Anthony Rose, President and CFO; Michael J. Rose, Jr., CMO; and Daniel
Rose, COO. Financial terms of the transaction were not disclosed.
“At Integrity, we’ve
partnered with some incredible family businesses who have entrusted us
with the next phase of their company. Today we are thrilled to welcome
the Rose family,” shared Bryan W. Adams, Co-Founder and CEO of Integrity.
“What the Rose family has created at Diversified is truly exceptional.
Partnering with Integrity means Diversified can access the data,
technology and resources that will enable them to reach their full
potential and serve more people than ever before. The Roses understand how
Integrity is innovating insurance and financial services to better
protect the life, health and wealth of Americans, and we’re honored to
support their legacy.”
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Founded in 1979, The
Diversified Companies strives to positively impact the lives of its
associates, agents and clients. The firm provides Medicare, final expense
and mortgage protection products to the senior market nationwide. As a
long-standing family business, Diversified emphasizes mentorship
relationships with its agents through a robust training program. This
approach has led to significant growth during the company’s more than
four decades in business.
“Just like Integrity,
Diversified considers family to be one of our most important values,”
said Michael J. Rose, Sr., Founder and CEO of The Diversified Companies.
“When we met with Integrity, we realized we had found our next family.
We’ve experienced plenty of success thus far, but Integrity provides the
missing pieces that will enable us to grow in ways we haven’t been able
to do on our own. Integrity is transforming the industry and we’re not
going to miss being part of that. Diversified has been in business for
more than 40 years and with Integrity, I know we’ll be around a lot
longer than another 40.”
Diversified joins the
ranks of industry leaders and icons who make up Integrity’s expansive
partner network. These leading companies collaborate on best practices
and strategies to optimize insurance and financial processes that help
American consumers prepare for the good days ahead.
“Just as our family has
binding ties, we’ve always fostered strong connections with our agents,”
explained Anthony Rose, President and CFO of The Diversified Companies.
“Accessing Integrity’s industry-leading resources, technology and data
will amplify the support we can provide our agents. Creating connections
with the top echelon of the insurance industry is another aspect we’re so
excited about. We’re no longer competing with these leaders; we’re now on
the same team and get to build our businesses together. It’s truly an
exciting time and we can’t wait to experience the ‘Integrity Effect’ of
growth in our business.”
The Diversified
Companies team can now access Integrity’s omnichannel insurtech
resources, including its proprietary platform and systems. This includes
quoting and enrollment platforms, MedicareCENTER, insightful data and
analytics and product development. The Rose team will redirect valuable
time to business goals by utilizing Integrity’s centralized business
services, which encompass IT, human resources, legal and compliance, and
access to a world-class advertising and marketing agency.
“With Integrity, we can
better fulfill our mission to positively impact those we interact with,”
said Michael J. Rose, Jr., CMO of The Diversified Companies. “When we sat
down with Integrity and saw the technology and support they offer, it was
mind blowing. We’re ready to see many of our dreams become realities now
that we have Integrity’s resources supporting us, from marketing to
product diversification. There was no question as to whether or not this
partnership was the right path for Diversified and we know it will make a
profound change in the future of our business.”
The Diversified
Companies now has the opportunity to offer its employees meaningful
company ownership through the Integrity
Employee Ownership Plan.
“We are so excited about
offering our employees ownership through the Integrity Employee Ownership
Plan,” shared Daniel Rose, COO of The Diversified Companies. “We have
many team members who have been part of Diversified for twenty years. To
now have them share in our successes across the board is well deserved.
This took us from the minor leagues to the big leagues and we’re here to
stay.”
For more information
about the Diversified Companies partnership with Integrity, view a video
at www.integritymarketing.com/Diversified.
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About
Integrity Marketing Group
Integrity, headquartered
in Dallas, Texas, is an omnichannel insurtech leader of life and health
insurance, and provider of innovative solutions for wealth management and
retirement planning. Through its partner network, Integrity helps
millions of Americans protect their life, health and wealth with a
commitment to meet them wherever they are — in person, over the phone and
online. Integrity’s cutting-edge technology helps streamline the
insurance and financial planning experience for all stakeholders. In addition,
Integrity develops products with carrier partners and markets them
through its distribution network of agencies, brokerages and RIAs
throughout the nation. Integrity’s nearly 5,500 employees work with more
than 420,000 agents and advisors who serve over 10 million clients
annually. In 2021, Integrity helped carriers place more than $7 billion
in new sales and oversaw more than $20 billion of assets under management
and advisement through its RIA and broker-dealer platforms. For more
information, visit www.integritymarketing.com.
About
Diversified Companies
The Diversified
Companies, headquartered in Parsippany, New Jersey, is committed to
positively impacting the lives of their associates, employees and
clients. At Diversified, they tailor partnerships that last. Founded in
1979, they’re one of the nation’s leading distributors of Medicare and
final expense plans. Diversified supplies thousands of agents throughout
the country with the opportunity to fill the gaps both Medicare and
Social Security leave behind for millions of seniors. They are proud to
treat each agent, employee and client as a member of their own family and
are committed to putting their needs above their own. In 2021,
Diversified supported more than 50,000 Medicare eligible Americans, by
ensuring that they were afforded the best plans and benefits that they
were entitled to.
Media
Contact:
Rachel Aird, Public Relations Director
ThomasARTS
press@thomasarts.com
801-706-7005
Partnership
Inquiries:
Eric Pederson, Vice President of Business
Development
Integrity Marketing
Group
partnership@integritymarketing.com
866-650-1857
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