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Google algorithm
updates are big news for those of us in the SEO industry, and if you’re
a small business owner who handles your own SEO, they’re worth paying
attention to. An algorithm change could mean an uptick in traffic for
your website, or it could spell disaster if you fall out of Google’s
good graces.
What Is the
Google Search Algorithm?
Google’s Search
Algorithm is a general term we use to describe the ranking factors
Google uses in its search results pages. Google’s goal is to serve the
most relevant results at the top of the page, making it easier for
users to find what they need.
How Does the
Google Algorithm Work?
Google’s algorithm is
actually a series of algorithms that evaluate a number of aspects of a
website, including its authority, user experience, and content. While
the Google algorithm is automated, it’s based on data from Search
Quality Raters. When the algorithm is fine-tuned to improve search
results, it’s called an algorithm update. Although some updates are
announced by Google, others roll out more quietly, with few specific
details about the changes being made to the indexing and ranking
processes.
Core Updates vs.
Other Updates
Google rolls out core
updates only a few times a year. These represent sweeping, substantive
changes to Google’s ranking methods to improve Google Search as a
whole. Other updates are more targeted, focusing on specific categories
of results or spam techniques.
Important Google
Algorithm Updates Over the Past Year
While there have been
many Google algorithm updates over the past year, the most important
ones all occurred in June and July of 2021. Here’s what you need to
know…
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