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Ritter Insurance Marketing and Integrity Announce
Transformational Partnership to Help More Americans
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Historic addition of respected, nationally-renowned IMO and
technology pioneer to Integrity’s end-to-end platform will empower agents
to better serve the rapidly evolving senior market
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DALLAS – MAY
18, 2022 – Integrity Marketing Group,
LLC (“Integrity”), a leading distributor of life and health insurance,
and provider of wealth management and retirement planning solutions,
today announced it has entered into an agreement to acquire Ritter
Insurance Marketing (“Ritter”), a leading independent
marketing organization (“IMO”) specializing in Medicare Supplement and
Medicare Advantage plans, based in Harrisburg, Pennsylvania. As part of
the acquisition, Craig
Ritter, CEO of Ritter Insurance Marketing, will become a
Managing Partner in Integrity. Financial terms of the acquisition were
not disclosed.
An industry innovator,
Ritter Insurance Marketing has spent more than 25 years helping Americans
access the life-changing Medicare health insurance and prescription drug
benefits they need. The genesis company was founded by industry legend
Cal Ritter in 1994 and has been expertly led by Cal’s son, Craig Ritter,
since they became partners in 2005, becoming Ritter Insurance
Marketing.
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Under Craig’s visionary
guidance, Ritter Insurance Marketing has pioneered many groundbreaking
systems that empower brokers and agents to work more efficiently,
including an online enrollment system and a quote generator that were
among the industry’s first. Through partner offices located across the
country, Ritter’s substantial network of 15,000 agents help more than
800,000 clients manage the complexities of Medicare annually. In
addition, the company has been named one of the Best Places to Work in Pennsylvania
for seven consecutive years by the Central
Penn Business Journal.
“Ritter Insurance
Marketing is one of the most recognized and trusted names in the senior
market — what they have accomplished over the years has been truly
remarkable,” shared Bryan W. Adams, Co-Founder and CEO of Integrity.
“This historic partnership will truly benefit all stakeholders: agents,
carriers and consumers. Ritter and Integrity each bring to the table
unique expertise and substantial achievements. By combining our capabilities,
we’re unlocking even greater potential to better serve the life, health
and wealth needs of more Americans. Our mutual emphasis on innovation
will help agents and agencies deliver the right products and solutions to
their customers with optimal efficiency. We are so honored that Ritter
Insurance Marketing has decided to join Integrity on our journey to
innovate the industry, and we’re thrilled to welcome Craig and the entire
Ritter team to the Integrity family.”
“With Integrity, we felt
an immediate alignment of values and priorities,” explained Craig Ritter,
CEO of Ritter Insurance Marketing. “As the market becomes more complex,
we know it is essential to offer our agents and brokers the most
cutting-edge technology in the industry. Integrity is an ideal partner
that has built up the capacity and scope to help us deliver on our
expansive vision of service. Blending Integrity’s full-service insurtech
platform with our own robust systems will empower our agents and agencies
to efficiently manage their leads and relationships and focus on growing
their business. Together, Integrity and Ritter offer an intriguing
combination of experience, resources, knowledge and support that will
allow us to make a more profound and beneficial impact even faster.”
To expedite the
fulfillment of their shared goals, Integrity will welcome Ritter
Insurance Marketing into its fast-growing partner network, where industry
icons and legends lead through innovation. These top experts closely
collaborate to optimize processes that protect the life, health and
wealth of all Americans and help consumers prepare for the good days
ahead.
By combining its deep
expertise and robust technology solutions with Integrity’s relationships
and state-of-the-art platform, Ritter will build on an already strong
foundation for steady growth. Additionally, they can utilize Integrity’s
proprietary resources, best-in-class technology and systems designed to
help agents serve more American families. These offerings include
customer relationship management software, data and analytics, product
development, and access to a premier advertising and marketing firm.
Ritter can scale even faster by streamlining its administrative functions
through Integrity’s wide array of growth-oriented business services.
Areas include People & Culture, Technology & Innovation, finance,
legal and compliance.
The Integrity
Employee Ownership Plan enhances all these benefits by
allowing Ritter Insurance Marketing to now offer its employees meaningful
company ownership.
“It’s incredibly
exciting to team up with like-minded entrepreneurs and esteemed
visionaries who share our commitment to transforming the industry,”
shared Steve Young, Chairman of Integrity’s Board of Directors. “Ritter
Insurance Marketing has an amazing history of innovation and success in
serving the committed agents who help Americans navigate the Medicare
market. They share our mindset of service and understand the value of
what Integrity is building. Craig Ritter and his team are dedicated to
creating an enduring, impactful business — Integrity’s state-of-the-art
technology, resources, products and relationships will only add to those
efforts. Ritter and Integrity are a perfectly matched partnership driven
to improve insurance, and we’re ready to make a positive difference
together.”
For more information
about Ritter Insurance Marketing’s partnership with Integrity, view a
video at www.integritymarketing.com/Ritter.
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About
Integrity Marketing Group
Integrity, headquartered
in Dallas, Texas, is a leading distributor of life and health insurance,
and provider of innovative solutions for wealth management and retirement
planning. Through its partner network, Integrity helps millions of
Americans protect their life, health and wealth with a commitment to meet
them wherever they are — in person, over the phone and online.
Integrity’s cutting-edge technology helps streamline the insurance and
financial planning experience for all stakeholders. In addition,
Integrity develops products with carrier partners and markets them
through its distribution network of agencies, brokerages and RIAs
throughout the nation. Integrity’s nearly 6,000 employees work with more
than 450,000 agents and advisors who serve over 10 million clients
annually. In 2022, Integrity will help carriers place more than $12
billion in new sales and oversee more than $20 billion of assets under
management and advisement through its RIA and broker-dealer platforms.
For more information, visit www.integritymarketing.com.
About Ritter
Insurance Marketing
Ritter Insurance
Marketing is an independent marketing organization supporting independent
insurance agents in the senior health and life insurance market. Based in
Harrisburg, Pennsylvania, Ritter has satellite offices in New York,
Nebraska, Idaho, Arizona, Florida, Maryland, North Carolina and Ohio.
More than 280 full-time Ritter employees support the business of over
15,000 independent insurance agents in all 50 states. Its proprietary
software development and agent service departments develop and market leading
business solutions for insurance agents. For more information, visit www.ritterim.com.
Media
Contact:
Rachel Aird, Public Relations Director
Integrity Marketing
Group
press@integritymarketing.com
801-706-7005
Partnership
Inquiries:
Eric Pederson, Vice President of Business
Development
Integrity Marketing Group
partnership@integritymarketing.com
866-650-1857
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