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Cold calling...
Some love it, some hate
it, but what NO ONE can deny is that is
works.
Debate all you want , but
salespeople all over the world are SMASHING their targets
thanks to the cold calls that they make. Some salespeople however might
need this stuck to their phones...

Today we're bringing you
the BEST 15 cold calling tips to help you and your
sales team start booking more meetings, more demos and creating more
pipeline with the good old phone.
COLD
CALLING TIP 1 - Learn to be COMFORTABLE with rejection

Fear of rejection is what
holds back 99% of people when it comes to cold calling. Not only does it
hold people back, but those that do make calls and have that fear end up
sounding nervous on the call.
The key is to become
comfortable with rejection. Embrace it, don't fear it. The worst thing
that can possibly happen on a cold call is they're not interested, so
what?! Pick up the phone and try the next one.
COLD
CALLING TIP 2 - Know MORE about your prospect before you call them

There is so much
information available that won't take you long to find, but by doing your
research you A) start to pre-qualify them and B) you show them that
you've made an effort. Don't waste their time and don't waste your own
time, a little bit of research goes a long way.
Here is a free recording
of a 1-hour webinar
on researching prospects on LinkedIn
COLD
CALLING TIP 3 - Avoid reading directly FROM a script

When you're making cold
calls, scripts can be really helpful, but only as guides. If you're
reading them word for word, your prospects will know and they'll know
you're not being genuine or authentic.
Instead, have key points
you know you need to mention, key questions you need to ask, and key
talking points, but make sure it's YOU that is doing the talking so they
feel like they're speaking to a real person.
COLD
CALLING TIP 4 - Buy AS MUCH time as possible on the call

Gong found that
successful cold calls are almost twice as long as unsuccessful cold
calls. The key is to keep them talking, have REAL conversations and build
real rapport. Remember, the more you talk, the stronger the relationship
you'll build with them.
COLD
CALLING TIP 5 - Trying calling OUTSIDE of working hours

Decision makers are most
busy during the working day, yet this is when most salespeople try and
call them. For some of your prospects, calling them outside of working
hours will be the more successful strategy.
COLD
CALLING TIP 6 - Calculate HOW MANY calls you need to make

Look at your (or other
salespeople's) numbers. If you make 100 calls, how many conversations
will you have, meetings booked etc. This will help you then work out how
many calls you'll need to make to generate enough meetings to hit your
target.
Know your numbers and
build your day to make sure you make them, trying to find time to over
achieve if you can to help create an even stronger chance that you'll hit
your numbers.
COLD
CALLING TIP 7 - Practice really does make PERFECT

The only way anyone gets
better at cold calls is by making more cold calls. More calls equals more
practice which will get you closer to mastering them. There's an added
layer to this as well though, don't just make more calls, record them,
listen to them, look at what worked/what didn't work, and improve.
COLD
CALLING TIP 8 - Watch your TONE of voice

Tone is SO important with
cold calling, if you're sat at your desk, facing the floor, and not
interested, your prospects will hear it. If you're stood up, smiling, and
happy, they'll hear that as well. Make sure you pay attention to the tone
of your voice and do what you can to ensure it's as positive as possible.
COLD
CALLING TIP 9 - Don't ask "did I catch you at a bad time?"

Asking this makes you 40%
less likely to book a meeting according to Gong data. The simple truth is
you don't need to ask it, don't feel bad about calling them, don't ASSUME
you've caught them at a bad time, feel empowered that you're trying to
help them and it's in THEIR benefit that you've called them.
COLD
CALLING TIP 10 - Use technology to be SUPER efficient

Salespeople have the
opportunity to work better and more effectively thanks to the technology
and tools available to them, just like Tony Stark with his Ironman suit
and Jarvis, his AI assistant.
Pipedrive's
Toky integration allows you to automatically log inbound and outbound
calls, record them and click to call inside of your CRM. You can call
leads and contacts with a single click without leaving Pipedrive CRM. You
can try Pipedrive completely free for 30-days here and
start using their Toky integration (alongside their many other amazing
integrations to sales tools)
COLD
CALLING TIP 11 - Don't give an EASY out to them

Look, a lot of
salespeople feel BAD for cold calling, and so without realising they'll
often give easy outs for their prospects to get off the call, because
they feel bad. You need to change this right now! Don't feel bad, don't
let them off the call easy, BELIVE in yourself and your product and in
the many ways it can help the people that you call.
COLD
CALLING TIP 12 - Let them talk about THEMSELVES

It's no secret that
LISTENING is the key to success in sales, but you want to get them
talking about themselves. Ask the right questions and just let them talk,
if they stop talking, ask them to elaborate or dig deeper. Most prospects
will tell you everything you need to know and more if you let them, they
key is to just let them do most of the talking.
COLD
CALLING TIP 13 - Ask them "how have you been"

Gong's data analysing
90,380 cold calls showed that asking "how have you been" created
a 6.6X higher success rate.
It's a simple question
but it makes them feel like you care, like you're genuinely interested in
them, which will have a huge knock on effect on the rest of the call.
COLD
CALLING TIP 14 - Keep your prospect RELAXED

If your prospect is
relaxed they're going to more likely to want to stay on the call, more
likely to talk and open up, and more likely to want to speak to you
again! The key is to be relaxed yourself, don't be nervous, don't over think
any of it, just enjoy the conversation.
COLD
CALLING TIP 15 - Leave EFFECTIVE voicemails

There is a lot of mixed
reviews when it comes to voicemails, but there is an overwhelming amount
of examples of success with voicemails compared to failure, and so it's
something we highly recommend.
The key is to leave
EFFECTIVE voicemails. Check out Alex Goldfayn
on LinkedIn and his book "Pick Up The Phone
and Call", Alex has some amazing voicemail tips and
scripts.
Now we
want to know YOUR biggest cold calling tip...
Add it into the comments
and the one that generates the most likes will get a $50 Amazon gift
card!
To make
successful cold calls you'll need a good CRM to ensure those cold calls
progress into pipeline and sales..
This article is supported
by Pipedrive,
one of the world's best CRM's used by over 100,000+ companies
in 179 countries. You can try it for
free right here. The best sales managers
choose Pipedrive because it is DESIGNED for sales teams and has
been voted the easiest to use CRM.
They normally offer
14-day free trial but if you follow one of our links in this newsletter
you'll be able to get an extended 30-day free trial and as a bonus,
if you choose to use Pipedrive after
your trial, you'll get 20% discount on your first year (that's
a pretty amazing offer if we're honest!).


If you're potentially
interested in trying Pipedrive out, we have a few extra
resources that might help:
VIDEO - The 5 best
features of Pipedrive CRM
ATICLE - 10 reasons
salespeople LOVE Pipedrive CRM
VIDEO - Import prospect
details instantly from LinkedIn using Pipedrive
ARTICLE - Why salespeople
are switching from their current CRM to Pipedrive CRM

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