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Legacy Insurance and Financial Services Partners with
Integrity to Elevate Agent Opportunities
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Legacy’s strong track record of service and support will be
greatly enhanced by Integrity’s proprietary platform of systems and
resources designed to help agents serve more Americans
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DALLAS –
JULY 12, 2022 – Integrity Marketing
Group, LLC (“Integrity”), a leading distributor of life and health
insurance, and provider of wealth management and retirement planning
solutions, today announced it has entered into an agreement to acquire Legacy
Insurance and Financial Services (“Legacy”), an independent
marketing organization (“IMO”) and financial services provider based in
Salt Lake City, Utah. As part of the acquisition, Larry Gray,
Managing Partner of Legacy, will become a Managing Partner in Integrity
and Wayne Gray,
Founding Partner of Legacy, will become a Partner in Integrity. Financial
terms of the acquisition were not disclosed.
Legacy has become renowned
for helping families across the West protect their assets and financially
prepare for retirement. Founder Wayne Gray entered the insurance industry
in 1980 and spent nearly three decades contributing to the growth of some
of the nation’s largest agencies. In 2006, he launched Legacy by
utilizing the best practices of high-touch service and extensive agent
training he had developed earlier in his career. Wayne’s son, Larry,
joined the company in 2008, following over a decade of service as an
infantry officer and a tour of active duty in Iraq. Larry assumed
executive leadership soon after and has been a driving force behind
Legacy’s impressive annual growth, which reached 46 percent in 2021.
Legacy also enjoys one of the industry’s strongest agent retention rates
through a highly effective hybrid model of training systems and
mentorship.
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“Larry and Wayne are
true visionaries who see obstacles only as opportunities,” explained
Bryan W. Adams, Co-Founder and CEO of Integrity. “We are proud to partner
with agencies like Legacy because they care passionately about doing the
right thing for their agents and clients. Integrity offers its partners
world-class support and remarkable opportunities for collaboration and
growth. Likewise, Legacy offers Integrity the opportunity to grow its
team of leaders and become an even stronger company. As an Integrity
partner, Legacy can now utilize the proprietary, end-to-end systems and
resources that will magnify their success. We’re so proud to have Larry,
Wayne and their team join us on our mission to innovate insurance, and
we’re thrilled to welcome them to Integrity.”
“My military background
allowed me to lead and serve people who were facing some of the greatest
challenges of their lives. That experience gave me greater empathy and a
desire to protect others,” explained Larry Gray, Managing Partner of Legacy.
“Integrity shares Legacy’s goal to serve American families — their
commitment and culture align perfectly with our values. This partnership
gives us access to a national stage where we can help more seniors
protect their health and wealth than ever before. We also gain an even
greater ability to attract talented individuals who share our passion for
service. The challenges we take on today will better prepare us for the
success we will have tomorrow and we’re confident Integrity is preparing
Legacy for our best days ahead.”
The Grays’ perspective
and work ethic will further bolster Integrity’s rapidly growing partner
network — a diverse group of industry leaders who collaborate to design
and implement cohesive life, health and wealth solutions. Integrity
partners help Americans plan and prepare for the good days ahead by
collaborating on solutions that optimize insurance and financial services
processes.
“Integrity offers us
proprietary platforms and best practices we haven’t yet incorporated into
our business,” said Wayne Gray, Founding Partner of Legacy. “Our agents
will be thrilled to have access to more products, carriers and
technology, all of which will make the important work they do easier and
faster. This partnership secures the future of Legacy and positions us
for exciting growth opportunities as the industry continues to evolve.
With Integrity, we have a partner who is willing to go the distance with
us, and we’re excited for what our future holds.”
Integrity’s
comprehensive insurtech platform makes it possible for agencies like
Legacy to reach their full potential by using industry-leading technology
and services. The platform encompasses offerings such as real-time
quoting and enrollment systems, customer relationship management software
and product development. By taking full advantage of Integrity’s
infrastructure of business services available to all partners, Legacy can
streamline administrative functions while prioritizing growth strategies.
These shared services include areas such as People & Culture,
Technology & Innovation, legal and compliance, and access to a
world-class advertising and marketing firm.
Furthermore, Legacy now
has the exciting opportunity to offer its employees meaningful company
ownership through the Integrity
Employee Ownership Plan.
For more information
about Legacy’s partnership with Integrity, view a video at www.integritymarketing.com/Legacy.
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About
Integrity Marketing Group
Integrity, headquartered
in Dallas, Texas, is a leading distributor of life and health insurance,
and provider of innovative solutions for wealth management and retirement
planning. Through its partner network, Integrity helps millions of
Americans protect their life, health and wealth with a commitment to meet
them wherever they are — in person, over the phone and online.
Integrity’s cutting-edge technology helps streamline the insurance and
financial planning experience for all stakeholders. In addition, Integrity
develops products with carrier partners and markets them through its
distribution network of agencies, brokerages and RIAs throughout the
nation. Integrity’s nearly 6,000 employees work with more than 450,000
agents and advisors who serve over 10 million clients annually. In 2022,
Integrity will help carriers place more than $12 billion in new sales and
oversee more than $20 billion of assets under management and advisement
through its RIA and broker-dealer platforms. For more information, visit www.integritymarketing.com.
About Legacy
Legacy Insurance and
Financial Services is headquartered in Salt Lake City, Utah. Since 2006,
Legacy has expanded to operate in offices throughout the Western United
States, serving seniors in the states of Utah, Oregon, Washington, Nevada
and Idaho. The agency specializes in Medicare Supplement and Medicare
Advantage plans, indemnity policies, life insurance and annuities. As a
master brokerage, Legacy maintains relationships with well over 200
companies. In 2021, Legacy served over 30,000 existing policyholders and
issued over 5,000 new policies, securing more than $8 million in paid
premium.
Media
Contact:
Rachel Aird, Public Relations Director
Integrity Marketing
Group
press@integritymarketing.com
801-706-7005
Partnership
Inquiries:
Eric Pederson, Vice President of Business
Development
Integrity Marketing
Group
partnership@integritymarketing.com
866-650-1857
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