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What’s the best digital
marketing tactic for driving new prospects to your website?
I’ll give you a hint –
No matter which tactic you’re thinking of right now, you’re wrong…
One Tactic Alone
Can Never Be the Best
Sure, one tactic will
likely be better than others for your business, but that doesn’t mean
you should rely solely on that tactic.
Here’s why…
If you’re relying on
SEO or advertising or social media marketing or any other tactic to
drive leads and sales for your business, then you’re extremely
vulnerable.
What happens if Google
makes a change to their algorithm and your website is suddenly on page
10 of the search results instead of page 1? Or what if new advertisers
enter your market and drive up the costs so that it’s no longer
profitable? Or what if Facebook suddenly prevents your messages from
reaching all of your prospects and customers? (Oops, that already
happened!)
Well, if you’re relying
on just one tactic, then your business is clearly at risk.
The answer to this
potentially devastating problem should be fairly obvious…
You Must
Diversify Your Marketing!
In investing, everyone
knows the importance of diversifying your portfolio. You never want all
your money invested in a single stock or bond. It’s just too risky.
Sure, you could hit it big, but it’s like winning the lottery; the odds
are against you.
The safer strategy is
to diversify across different types of investments. That way if one
tanks, all your money is not lost.
This same approach
should be used in your marketing. Diversify your marketing efforts
across many different types of tactics so your business is not on life
support if one tactic takes a nosedive.
With this in mind, the
remainder of this article will be focused on the top 7 tactics to drive
traffic to your website. Review this list like a checklist. If you’re
using one of the tactics already, then cross it off the list. For all
the others, create a plan to add the tactic in the coming months.
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