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4 talent strategy questions for
growing financial advisors and firms
Last week I had a call from a financial advisor who's adding two people to
their team. They are a growing practice and want to discuss what they
needed for the new staff. I asked them my 4 standard practice management
staffing questions and this opened up some fundamental issues for them as
well as most financial advisors and firms.
The four practice management questions for financial advisors on
staffing
1. Do you have an employee value promise and what elements are in your
value promise?
2. Do you have a plan for sourcing hiring, and a process for onboarding new
staff just like you do for new clients? Is it well documented?
3. Do you have a career path mapped out for new hires which includes
training and development in writing?
4. Do you have a compensation package that discusses the firm's goals as
well as the employee's goals towards remote work, flexible work schedule,
paid time off for volunteering, and other benefits top firms offer?
Why do I need all of this?
You don't need to do this unless you want to be in the top 20% of the
financial industry. To be competitive in the staffing and talent space you
need to have a solid offering and not just pay more. New talent requires
new thinking. This includes your plan for remote work and a flexible work
schedule. This means you are supporting the work-life balance and have a
plan in writing to support it, not just paying lip service to a potential
hire. You need to get this on paper and have a plan in writing so that it
does not look like you're winging it on your next hire. What documents do
you have on hiring, onboarding training and development?
Where do I start?
Recruiting staff has become one of the top three benchmarking priorities
for financial advisors in North America. Start by building out your
employee value promise. Most financial advisors train their staff 4 hours
or less in a calendar year. Yet the top 20% of firms have mapped out career
paths and growth opportunities for their staff. Start by putting this on
paper.
1. Describe your work setting in writing, which may include remote work and
the technology you use to support it. Can you improve it?
2. Put in writing how you communicate to your current team, detail the
meetings, the discussions the issues, and how you support their role
3. Clearly define your mission and go back to your business plan to map out
the goals of the firm. This year is extremely challenging for financial
advisors since the market is down, revenue is down and expenses are up. I
get it. Why should I invest in the business when profitability is down?
Because that's what the top 20% do and you know investing in people is a
high ROI. Measure your staff ROI. For a simple example. If you free up
200-400 hours of your time, at $500 per hour is $100,000 to $200,000
potential growth, or potential for more time off for you and your family.
What will you do with 200-400 more hours in a calendar year?
4. List out all the benefits beyond the base salary in writing. Is there
anything that you could add for the whole team?
5. Go over staff training and all of the developmental opportunities that
occur in a calendar year. Can you improve it?
6. What are the key performance indicators you need to measure your firm
success staff success and overall success? Consider benchmarking your
practice to see where you stand.
I don’t have time to do all of this
Start by writing everything down and getting your plan and thoughts on
paper. Capacity is the number one issue for financial advisors. Your team
is your most important asset. Just like acquiring ideal clients, you need
to have a plan to develop and acquire ideal staff. having a
high-performance team means creating the culture and values and goals for
your people. It has been said that you can delegate everything except
prospecting in a financial advisor's practice. I disagree, you can delegate
everything except prospecting and building culture in your financial
advisory practice. Start to build culture on paper for your team then it
will become clear of your strengths weaknesses and where the opportunities
lie for your firm to be in the top 20%.
Need help?
If you would like to benchmark your practice contact me or simply click on
the link below and download our practice management checklist to help you
get your process in writing and on paper. If you need help with this in
want to have a quick conversation feel free to have a 20-minute chat by
clicking the link below go for it and good luck.
Comprehensive Practice Management checklist
https://practicemanagement.getresponsepages.com/
Technology checklist including working remotely
https://technologychecklist.getresponsepages.com/
We are here to serve your practice, let’s talk
Contact us to help get clarity around your goals on paper, and have the
goals conversation by contacting Grant at grant@ghicks.com
or click on the link to set up a no-obligation 20-minute discussion https://my.timetrade.com/book/JMTNJ regardless
if we work together, let’s have a chat and listen to your biggest practice
management concerns to help you get clarity around your future business.
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