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We’re big
believers in having a plan in place for all aspects of digital
marketing, from SEO to advertising and social media. Without a roadmap,
how can you get to your destination? When it comes to social media,
it’s easy to fall into the habit of simply posting what you feel like
sharing and letting the chips fall where they may. By coming up with a
plan, you’ll get a better return on the time and money you invest in
social media—and you can’t develop a plan until you conduct a social
media audit.
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