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I wish I had this list
when I was just getting started with Google Ads… It would have
prevented countless early mistakes that cost me a lot of time and
money.
The reality is that
Google Ads is a big, hairy beast of a platform and it’s nearly
impossible to set everything up correctly unless you follow a
checklist. To make matters worse, Google Ads is unforgiving. Small
mistakes like using default settings can end up costing you hundreds or
even thousands down the road.
That’s why I’m
providing a list of questions you need to answer to ensure you’re not
missing any important details. Whether you’re just about to go live
with your ads or they’ve been running for years, walk through the
questions below to see if there’s any room for improvement…
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