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Time management versus capacity
for financial advisors
If you are a successful
financial advisor you want to grow your business. but sometimes lack the
resources and the data to make the best decision going forward. You tried
to manage to service all your existing clients while having enough time
with new ideal clients. Time management and managing capacity become a
constant struggle. What is the logical path for your business and for your
future?
Time management
Your Team. You know you need
more time so you decide to grow your team. Do you need more administration
office management project management additional advisors or all of the
above? Expanding your team seems a logical step. Let me ask you one
question before you add anybody else to your team. Will adding these people
free up 400 or more hours of your time in a calendar year? The reason I use
400 hours is that is approximately 20% of your time ( 2000 hours per year x
20%) as the most successful financial advisors grow their business by
17-20% per year. If you add these people in 12 months and you cannot see an
extra 400 hours, then look at other options.
Your Processes- Elite financial advisors have clearly mapped out processes
in writing that are well documented. They have clearly segmented their
clients and have two types of clients, ideal clients and everyone else. Do
you have more than 2 segments? Elite financial advisors have mastered the
use of technology in their practice, and use as much as possible to save
them time. They also have fantastic time management habits, time management
tools, and processes for managing their time. They are fantastic at
delegating but are still struggling to manage capacity. Their processes
help manage their capacity but don't help grow the practice.
Focus on capacity, not time management
What is the difference between
time management and capacity? You could spend hours on Google and have
debates, but I believe it comes down to interpreting cause and effect. You
have to leave something behind to go forward. Time management doesn't tell
you to leave anything behind it just tells you how to manage it and with
whom. The brightest and smartest financial advisors took years to figure
this out. They know that less is more. It's an easy question but difficult
for most people to answer but I'm going to ask you today. What are you
going to leave behind in your business to go forward? This is one of the
hardest things for financial advisors to implement.
Growth strategy
More is not growth. More
clients, more assets, and more revenue are just more. Growth comes in many
forms. Growing your business sometimes means focusing on a specific group
of ideal clients or families, Growing deeper relationships, and
comprehensive advice that makes you innovate. Growth and innovation are
part of learning. Innovation is growth because innovation makes you do
something you've never done before. For example, I want to work with elite
financial advisors so in order for me to grow I have to innovate my
offering by advancing the advice in my practice management consulting
business. I need to grow deeper relationships if I want to grow to the next
level. But with innovation come mistakes and failure.
How do you manage failure?
Successful financial advisors
aren't discouraged by failure. They see themselves trying to innovate their
practice and they are students of the business means they are always
learning. What if you weren't failing but you were learning would you
proceed? For example, one Financial advisor recently asked me about buying
another financial advisor practice. Before they went all in, they looked at
what they will learn from this process and how that can help them manage
their current business better. Along with proper due diligence, this
approach seemed opposite to most advisors who are afraid of making a mistake.
What have you learned from your past mistakes?
You have more capacity. Capacity management
Financial advisors have more
capacity than they ever thought possible. How you view yourself and how you
manage challenging times affects the way you run your practice. I also
believe that a financial advisor's capacity is unknown and sometimes
unknowable in the long run. Why is it that one advisor struggles to manage
50 million dollars of assets, when another financial advisor struggles at
managing 1 billion dollars of assets? Do they have a growth mindset and are
they better at managing capacity? This question still has me searching for
answers and talking to financial advisors all over the world and trying to
help you answer the same question. What's holding you back? What are you
afraid of? If you look back five years ago did you think your practice
would be this big today?
Managing your capacity
Focus on managing your capacity
and not just your time. focus on growing your practice because that's how
you're going to learn innovate and grow. You are going to learn from your
mistakes, and the learning with help you grow. Focus on clearly defining
ideal clients and families and helping them accomplish more than they
thought possible. Focus on stretching yourself to learn something new and
you will see your capacity start to grow. Remember, you have to leave
something behind in order to go forward.
How about your goals for your practice in 2023?
Sample: Comprehensive Financial Advisor Practice Management benchmarking
report
Key data and KPI's, over 30 Key Performance indicators. Do want a sample
benchmarking report to help you understand how to get the edge on your
practice and your competition?
https://benchmark.getresponsepages.com/
How do you go from where you are
now, to where you want to be? I will give you a hint. It’s not about
time management. It is also not about products or services. It’s about your
capacity and your path to success, are you on it?
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