Wednesday, April 5, 2023

Why Bright Health is on the verge of becoming one of Minnesota's biggest business failures

There are no signs of fraud, unlike the Tom Petters scandal a decade ago. And the company wasn't overtaken by new technology, the way Control Data was in the 1980s. Instead, the story of Bright Health revolves around something much simpler and all too common. Something that happens again and again in sports and entertainment and in many human endeavors. It was the belief that people who have done great work before can do it again, writes Evan Ramstad. 

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