Last Updated: September 12, 2018 by
Marie Morales
What is video marketing? It is a marketing strategy that uses videos to educate and
convince people to purchase a product or service. It is also one of the most
profitable marketing tools to date.
Before, business owners and marketers shy away
from using videos because they take a long time to make and required special
software.
Nowadays, there are a
lot of sites and software with editing tools that can be used for free. Some
also include free effects and transitions to make your videos more fluid and
attractive to viewers.
Videos can be
informative as well as entertaining. As long as you’ve made videos that
effectively represent your brand or business, your products or services will
sell out quickly.
If you haven’t started
using videos yet, here are 13 points to explain the importance of video
marketing for your business.
1. Builds Trust with
Your Audience
Trust makes
conversions and sales happen. The concept of content marketing is not about
selling but creating long-term relationships. Once you’ve established trust,
people will come to you not just for information but for the products or
services you’re offering.
When you’re in a brick
and mortar store, it’s easier to build trust with customers through personal
interaction. It’s quite difficult when you have an online store. Some costumers
are still skeptical about making online purchases because of fraud and scams.
Build trust with your
prospects first by introducing your brand or company through a video. Put up
how-to videos or content-filled to keep your audience engaged. Once your
audience understands and remembers your brand, you can publish videos promoting
your products or services.
2. Explains Products
or Services Effectively
A video can explain a
variety of topics easily. It can show steps on how to use a newly launched
product or discuss in detail how a new service is fulfilled and who are
involved in the process.
Always remember to
make videos with the intention to keep your audience engaged. When making a
video, focus on one topic only. Throw in questions to trigger curiosity and
include references for further reading. Inject some humor to excite your
audience and avoid long texts and talking nonstop.
Want to simplify a
complicated service? Show the process through an animated video. Live
demonstration can work but animations are more fun and engaging. This way,
customers remember your brand and recall more information about your products or
services.
3. Gets More Social
Shares and Web Traffic
Social media platforms
have revolutionized from still pictures to moving ones. In fact, videos are
found to generate 1200% more shares compared to text and images on social
media.
The sharing potential
offered by video marketing can effectively multiply your visibility and help
you reach the audience you’re looking for. And given that your video will reach
your potential consumers organically, the impact will be higher.
This is why video
marketing is so powerful. It can capture a wide audience that will continue to
share your video until it reaches your desired audience. Make sure to also use
your website as landing page to increase traffic into it.
4. Boosts Your
Conversions and Sales
There’s no denying the
fact that online marketing can help you make money but some strategies don’t
make sales as high as video marketing. If you know how to do video marketing
properly, it will increase conversions and lead to sales.
Videos are visually
pleasing and can trigger a variety of emotions. With a product or explainer
video, you can build a connection with your audience. Once you’ve earned their
interest and trust, your audience becomes customers.
5. Engages with Mobile
Users
Mobile phones or
smartphones are not only used for communication but also for entertainment or
just to pass the time. In fact, people are getting obsessed with smartphones
that they spend breaks burying their faces on mobile screens.
A big chunk of these mobile
users also watch videos through mobile. The increase in mobile usage and video
streaming is so dramatic that social media platforms like Youtube and Facebook
incorporated ads into videos.
As the number of
smartphone users grow, so as your video audience. Having a wide audience
doesn’t guarantee conversions or sales though. An enticing video content still
plays a big role in making your viewers consume what you’re offering.
6. Engage All Types of
Audience
Even then, ads are
usually short and straight to the point. Will you read a 300-word billboard ad
or a lengthy facebook post without an image? I guess not. Your audience is a
mix of the busiest, the laziest and everyone in between. Make sure your video
content will engage a majority of your audience, especially the laziest ones.
Consumers already know what they want, all you have to do is make them take
action.
7. Viewers Want More
Videos
We are living in the
golden age of videos. They are so accessible that people just scroll through
social media, find a random video and get sucked into a black hole where they
end up watching video after video.
Information hunting
has become easier as well because of videos. Customers are watching more videos
to find products and make purchasing decisions. For example, you want to remove
hard stains from your bathroom walls; you can easily find a demo video in
YouTube that also includes recommendation for tools and products.
You don’t have to
convince your audience to watch your videos. Just put your videos out, add relevant
tags or interests, and your audience will do the rest. People want things to be
comprehensive and videos can achieve that.
8. Search Engines and
Social Media Love Videos
Videos drive organic
traffic into your site and increase the time spent by visitors. An effective
way to do this is by uploading your videos through YouTube and sharing them in
your social media accounts.
YouTube is owned by
Google which means all videos uploaded into it are also tracked by Google. It
also affects your site’s search ranking so the more relevant and optimized the
videos are, the higher the search engine rank.
People also love
watching random videos on social media and they share anything they find
entertaining. A fun video post that includes a link to your website will
convert into website clicks which can potentially turn visitors into customers.
Give potential customers the way to take the next step.
9. Rank High in
YouTube
Information hunting is
not only done through search engines like Google, you can also do it through
YouTube. People use YouTube to search for educational or demo videos.
How-to videos in
YouTube can teach anyone, anything from simple hacks to complicated web
programming. A study shows that searches for how-to videos went up 70% in the
last couple of years.
10. Get Unbelievable
ROI
Return on investment
(ROI) is the ratio of profit made in a financial year as a percentage of an
investment. Entrepreneurs use it to see if their investment on a business is
successful or not.
Although high quality
video production involves a lot of money and time, it also produces a big
payoff. 52% of business owners state that video marketing gives the greatest
ROI in marketing so you’re assured that you’re putting your buck at the right
place.
If you’re a start up
or you don’t have the resources yet, you can use a smartphone or
point-and-shoot camera to take videos and edit them using free editing tools.
You can then upgrade to high quality or even animated ones when you have the
funds. As mentioned earlier, video content matters more than aesthetics so get
that all polished first before going for the upgrade.
11. Ads in Videos Work
Wonders
Video ads are rocking
social media platforms. Facebook learned that 74% of the total Ad Recall (the
number of people that remember the ad) can be achieved within the first 10
seconds. So long as you’ve made sure your video is fun and engaging especially
on the first 10 seconds, people will remember you, watch till the end or make
the purchase. That right there is the importance of video marketing for your
business.
12. Upgrade Your Email
Marketing
Let’s be honest,
emails can get boring and are not convincing enough. Why not incorporate your
videos into your emails? Adding a video into your email can increase your click
through rate by a whooping 96%. More clicks mean more conversion and more
conversion increases sales.
13. Maximize and
Recycle
Creating videos can be
costly and time-consuming that’s why you have to find other ways to use them.
How do you do that? For example, you want to repurpose your existing videos for
other video marketing strategies. You can post an announcement on social media
that you will do a talk about it and an episode or video will be posted at
certain intervals and your audience can comment their questions for further
discussion.
Video clips can also
be turned into GIFs and teaser videos that you can use in other marketing
strategies. You can use a GIF on a new social media post and a teaser video to
promote a blog post or landing page.
Video marketing is
proven to be one of the best marketing strategies. With the increase in demand
for videos, you may eventually find it difficult to keep up with it.
Don’t miss out on a
great business opportunity; don’t let go of video marketing. If you’re too
busy, you can hire for
technical virtual assistant. Let an expert video marketer bring in
more conversions and sales while you reap the benefits of
video marketing for business.
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