Back when young boys hawked newspapers on the
street, writers fought to have their articles appear “above the fold.” Today,
websites reach for a coveted spot on the first page of search results. Search engine
optimization (SEO) continues to evolve as search algorithms
become more sophisticated. These SEO tips will help maximize your digital
presence.
1. Generate Unique, Authoritative Content
As search engine algorithms grow in
sophistication, they give preference to quality content. This evolution
presents a challenge for digital marketers who simply want to boost numbers. On
the other hand, it means that companies can, and should, focus on creating real
value for their customers. Write for the reader, not the search engine.
To write for your audience, you need to first
know your target audience and what they want. Know their questions and provide
answers. Present useful, unique information, rather than simply copying text
from another site or stuffing a post full of keywords. Absolutely use
well-researched keywords, but incorporate them in organic ways that read well.
When you present quality content, your readers
will spend time on your site. This boosts your page, as Google looks closely at
dwell time. When readers begin to look to your site for authoritative content,
they will go there more frequently, spend more time and click on more links.
And you will move higher up in the search rankings.
2. Make Visual a Priority
To complement great written content, include
great images and video. Exceptional visuals enhance
the user experience. In addition, YouTube has cemented its place as the number
two search engine, behind Google. Keep in mind these SEO tips specific to
visuals:
- Use
original photos where possible –
Avoid using stock photos. Candid photos of real people doing real things
resonate with readers.
- Use descriptive alt text – Alt text is the text used for visually impaired
readers or displayed when the image itself cannot load. Describe the image
as specifically as possible in less than 125 characters. Use your target
keyword if possible, but avoid the temptation to keyword stuff the alt
text.
- Add relevant captions – Users in a hurry typically scan headlines,
images and captions to determine a page’s value. Give captions that add
value to the text.
- Find the sweet spot of image
quality and size – Fuzzy, low resolution
images or videos do more damage than no visuals at all. On the other hand,
huge image files will reduce site speed and usability. Find a balance.
3. Emphasize Mobile First
Simply put, you cannot afford to ignore
mobile. Roughly 60 percent of searches come from mobile devices. In fact,
Google has indicated that it will begin to consider the mobile version of your
website the preferred version. Present consistent content across both the
desktop and mobile versions of your website. Then test and re-test to ensure a
user-friendly experience.
4. Build Quality Links
Search engines like to see that other websites
link back to yours. But those links have to be legitimate. In fact, Google will
drop your website in search rankings if it sees evidence of links from
untrustworthy sites. You could spend months becoming an expert on
link-building. But in the short term, a few hints will get you started.
Start building relationships with other
content providers in your industry. Look for opportunities to guest blog on
their sites, and provide links back to them in return. Comment on other blogs
and forums. And above all, provide great content that others will want to link
to and share.
Let Us Focus on SEO Tips While You Do Business
Having a working knowledge of SEO can boost
your marketing efforts. At the same time, you have a core business to run and
customers that need your attention. Tap into the expertise of our website design team
to implement these SEO tips and develop a powerful online presence.
Gizer Gedik works as a marketing
associate for eMazzanti, focusing on graphic design and web development.
Hailing from Turkey, he earned a bachelor’s degree in Business Administration
and is working toward a master’s degree in Marketing.
https://www.emazzanti.net/seo-tips/
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