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The 2021 Messaging Guidebook: Effectively Messaging
Cancer Screening During the COVID-19 Pandemic includes information
on both old and new barriers to cancer screening, delivers updated findings
on how the pandemic has impacted cancer care, and shares tested messages
that will resonate throughout the pandemic. A companion brief and additional communications
assets were also developed, to support your organization’s return to
cancer screening outreach efforts. We encourage you to use these messages
to strengthen communications campaigns and create resources that resonate
with your priority audiences.
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