1. WordPress is
easy to use.
Initially, it may take
you some time to get familiar with WordPress’ dashboard and interface.
But, once you learn how to use the interface, it’s very easy to update
your website structure, design, pages and blog posts.
Website Structure
WordPress offers users
a way to create a simple website structure, which refers to the layout
of the pages on your site.
Most WordPress
templates include a homepage with a navigation bar that links to the
various pages on your website. The layout for this makes it easy for a
website user to look for what he/she needs and click through to the
page.
Google considers the
website structure when ranking a website. Not all its users are
computer-savvy and Google wants to ensure that even those people have a
positive experience on the sites they’re ranking. When users can go to
a site and quickly find the information they need, Google is happy.
This is why it’s imperative that your site’s layout makes sense.
Website Design and
Content
You don’t need to know
how to do any type of custom coding or HTML in order to take advantage
of all of the capabilities WordPress has to offer. Thankfully, their
interface makes it simple to add text, images, video, and effects to
your webpages and posts.
Plus, you can also
easily customize your website’s colors, fonts, and design features
through your WordPress dashboard as well. And, if you do know how to
custom code, WordPress still gives you the option to do so, making it a
great fit for everyone.
2. WordPress
offers professional and inexpensive themes with convenient plugins.
With WordPress, you
don’t need to spend a fortune having a site built from scratch.
WordPress has thousands of themes that create a basic layout and
structure for your website and its pages. These themes range in price
from being completely free to costing $299, which was the most
expensive theme we found. The average theme costs $40, which is way
more affordable than a custom site. Plus, themes are available for
every industry, so choosing the one you like the best is the real
challenge.
And just because there
are themes, it doesn’t mean your site will look just like someone
else’s site. All themes can be customized to look just the way you want
it to reflect your branding and the personality of your business.
WordPress Plugins
WordPress is known for
its plugin functionality, which can make your website faster, more
attractive, and useful to users. There’s a plugin for just about
anything you can imagine, and that can make it easy to solve many
common site problems.
For instance, if you
use GTMetrix to test
your website speed and find your site’s speed is slow, then you can
install a plugin like W3 Total Cache
plugin to help improve your website’s speed.
While it’s still
important to have a WordPress developer take care of major problems or
changes to your site, many non-developers can successfully take care of
minor issues with the use of plugins.
3. WordPress is
mobile responsive.
Back in 2018, Google
officially announced that they are taking a “mobile-first” approach to
rankings. That means it’s critical to make sure your website is
mobile-friendly.
The good thing is,
WordPress makes it easy to create a mobile responsive website and
nearly all WordPress themes are mobile-friendly, so you don’t have to
worry about your site not being accessible by people using their mobile
devices. Plus, the themes automatically update the mobile site when you
update your site for desktop, so you don’t have to worry about
designing two looks for your site.
4. WordPress is
SEO friendly.
While no website
platform is SEO friendly out-of-the-box, WordPress definitely comes the
closest and also makes it easy for you to update your site to make it
SEO friendly. With WordPress, it’s easy to customize the URLs of your
pages, add keyword-focused title and meta tags, install Google
Analytics to track your SEO efforts, and more.
WordPress also has some
great plugins available that will help you understand if your pages are
optimized for Search Engines. Our top recommended SEO plugin is Yoast
SEO. This plugin offers a user-friendly way to stay on top of your SEO
and optimize your website content and structure to help raise your
rankings.
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