by Allison Bell June 02, 2021 at
02:57 PM
What You Need
to Know
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The list of awareness campaign supporters includes Nasdaq.
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One component of the awareness campaign toolkit is a coloring
book.
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Georgia, Illinois, Iowa, Pennsylvania, Tennessee and the
District of Columbia are all on board.
NAFA, the National Association for Fixed Annuities,
is asking agents, brokers and others to help it sound the alarm and warn the
public that the baby boomers are continuing to get older.
NAFA wants financial professionals to cut through
the COVID-19 pandemic blahs and tell consumers about this
month’s National Annuity Awareness Month outreach campaign.
The Washington-based group has organized a Coalition
for Annuity Awareness to support the month, and it’s distributing an awareness
content toolkit.
The toolkit includes fliers, white papers, social
media content, a sample presentation, digital marketing materials, a coloring
book and “We Love Annuities” stickers.
NAFA hopes to drive home the message that the
financial hardship caused by COVID-19 has made planning for retirement income
more important than ever.
Jean Statler, the CEO of the Alliance for Lifetime Income,
said in a comment on the awareness month campaign that more Americans will turn
65 in the next three years than ever before.
“We’re running out of time to help them protect part
of their retirement savings to cover basic expenses so they don’t go bankrupt,”
Statler said. “Now is the time to double down on education and the commitment
to being part of the solution.”
Awareness coalition backers include the American
Council of Life Insurers, the Alliance for Lifetime Income, Finseca, the
Insured Retirement Institute and the National Association of Insurance &
Financial Advisors.
The list of insurers and distributors support the
campaign includes Allianz, American Equity Investment Life Insurance
Company, AmeriLife, Athene, Brokers International, Delaware Life, EquiTrust
Life Insurance Co., Global Atlantic Financial Group, Great American Insurance
Group, Lincoln Financial Group, Nasdaq, National Western Life Insurance
Company, Nationwide, North American and SILAC Insurance Company
Georgia, Illinois, Iowa, Pennsylvania, Tennessee and
the District of Columbia have all agreed to make this month Annuity Awareness
Month.
Why This Matters
The retirement clock is ticking. Financial
professionals have a unique ability to tell consumers what to do about it.
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