Thursday, July 8, 2021

Addressing High Cost of Childbirth Care May Be a Tall Order

by Brian Eastwood

Across the U.S., about 2 million individuals with private insurance are admitted to the hospital each year for childbirth. It's the cause of significant out-of-pocket health care costs, with an average bill of about $3,000, according to a paper published in June in the Official Journal of the American Academy of Pediatrics.

What's in the study:

  • For one in six childbirths, the out-of-pocket cost exceeds $5,000, the University of Michigan-based researchers noted in the paper. The average bill for newborns who are admitted to the neonatal intensive care unit is also $5,000, with one in 11 bills exceeding $10,000 for NICU care. Only 5% of patients had their hospital stay for childbirth covered in full by insurance.
  • "This is an immense financial burden for families at a time when they are already paying for future child care," says the lead author of the study, Michelle Moniz, M.D., an assistant professor in the Michigan Medicine Department of Obstetrics and Gynecology. For Moniz and her co-authors, the findings of their research point to a need for redesigning insurance benefits.

What can payers do:

  • Price transparency initiatives among health plans can address this issue, says Ross Nelson, principal and national health care strategy leader at KPMG. But plans face two challenges on this front. One is that patients rarely use price transparency tools — and when they do, they don't necessarily seek out lower-cost providers.
  • The other is that efforts to steer patients to low-cost providers often backfire, Nelson says. "Giving birth is a bit of a sacred cow," he adds. "When plans and self-insured employers try to narrow the network, employees push back. And hospitals are very adept at letting the benefits managers know that it would not be a good look to have them out of network."

From Health Plan Weekly

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