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Biden-Harris Administration Launches “Summer
Sprint to Coverage” Campaign for Final 30 Days of Special Enrollment Period
CMS spearheading paid media, outreach, and
engagement campaign to increase enrollment prior to August 15 deadline
Today, on the heels of health coverage sign ups surpassing
two million, the Biden-Harris Administration is launching the “Summer
Sprint to Coverage” campaign as part of robust efforts to get more
Americans to sign up for health coverage in the final 30 days of the
Special Enrollment Period (SEP) on HealthCare.gov. The Centers for Medicare
& Medicaid Services (CMS) will spearhead the “Summer Sprint to
Coverage” campaign, mobilizing an all-hands effort including integrated
paid media placements, increased community outreach, and more to encourage
Americans who need coverage to sign up at HealthCare.gov by August 15 for
zero-cost or low-cost, quality health insurance
As a part the campaign, CMS is launching a series of
testimonial advertisements that feature stories of individuals who have
found real savings on HealthCare.gov. The testimonials feature:
- Dorothy
from Charlotte, NC, a hair stylist who found a zero-dollar premium
with financial assistance;
- Darrell
& Erica from Duluth, GA, a recently married couple hoping to
have a family; and
- Jeremy
from Houston, TX, a hard-working café owner who pays less than $10 per
month for coverage with financial assistance.
These will run during prime-time television programming and
digital platforms, with increased outreach directed to underserved and
minority populations. CMS will also run the bilingual campaign to promote
the SEP during the Olympics and other high-profile sporting events.
“Across the country, there’s a clear demand and need for
coverage – and thanks to President Biden and the American Rescue Plan, it’s
more affordable than ever on HealthCare.gov,” said HHS Secretary Xavier
Becerra. “Health care is a right, not a privilege, and this renewed effort
to reach as many Americans as possible in the next 30 days is critical to
delivering health care and saving lives. Please tell your friends and
family: if you lack health insurance, now is the time to go to
HealthCare.gov, find a plan that works, and save money.”
During the campaign, CMS will release traditional
advertisements, digital media resources, and educational materials directed
towards populations with high uninsured rates, such as African Americans
and young Latinos. In addition to advertising the SEP in multiple mediums,
CMS is increasing community and partner outreach with Navigators, licensed
agents and trusted messengers. Additionally, CMS has created a 30-day
toolkit for partners to amplify the message of coverage options
available during the SEP and the importance of signing up before the August
15 deadline.
“Now is the time for Americans to act. The peace of mind that
comes with having health coverage for you and your family is priceless.
With costs at an all-time low, this is an excellent opportunity for
Americans to select a quality health care plan that works best for them.,"
said CMS Administrator Chiquita Brooks-LaSure. "This is an excellent
opportunity to visit HealthCare.gov, update your information, or
apply and enroll in a plan. The deadline on August 15, so check
out HealthCare.gov today.”
This is just part of the Administration’s commitment to make
health care more affordable and accessible. The Biden-Harris Administration
is also working to lower prescription drug costs, add dental, vision, and
hearing benefits to Medicare, close the Medicaid coverage gap, and extend
the American Rescue Plan’s lower premiums.
The 2021 SEP offers new and existing consumers an opportunity
to update or create a new application and newly enroll or change their
current plan selection. During the next 30 days, consumers can apply on
HealthCare.gov and select a new plan and take advantage of reduced
premiums, increased savings, and quality, affordable health coverage. Since
February 15, more than 2 million consumers have signed up for coverage on
HealthCare.gov which includes an additional 600,000 enrolling in coverage
through the 15 state-based Marketplaces during the SEP. Since the
implementation of the American Rescue Plan (ARP) on April 1, 1.2 million
new and returning consumers have newly found coverage for $10 or less per
month after advance payments of premium tax credits.
Current Marketplace enrollees can review their application
anytime, make any needed changes to their current information, submit their
application, and reselect their current plan, to ensure they maximize their
savings for the rest of 2021 Marketplace coverage. For those who are or
have been unemployed, visiting the Marketplace is more important than ever.
As of July 1, consumers who received or who are approved to receive unemployment
compensation for any week in 2021, may be able to find even lower cost
plans and save extra money on out-of-pocket expenses through
HealthCare.gov.
For many current enrollees who haven’t updated their
application and enrollment with the new savings by early August, the
Marketplace should automatically apply newly available savings to their
enrollment to ensure as many consumers as possible receive the ARP enhanced
benefits during the coverage year. This update will become effective on
September 1, 2021. However, the information used for that automatic update
will be based on information previously submitted by the consumer.
Consumers can also call the Marketplace Call Center at
1-800-318-2596, which provides assistance in over 200 languages. TTY users
should call 1-855-889-4325. Consumers can also find a local assister or
agent/broker in their area: https://www.healthcare.gov/find-assistance/.
For more information about the American Rescue Plan and the
Health Insurance Marketplace®, visit: https://www.cms.gov/newsroom/fact-sheets/american-rescue-plan-and-marketplace.
Health Insurance Marketplace® is a registered
service mark of the U.S. Department of Health & Human Services.
This communication was printed, published, or produced and
disseminated at U.S. taxpayer expense.
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