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I have an embarrassing confession. When I first starting
advertising in Facebook Ads, I made a huge mistake. You see, I got started in
2006 advertising in Google AdWords and Yahoo and over time I’ll admit I
became a bit cocky. Then Facebook Ads launched in 2007 and I foolishly
applied the same methodologies that were so successful in Google search
advertising. Bad idea. Through a lot of costly trial
and error, I eventually learned this fact… Success in Google Ads does
not translate to success in Facebook Ads. And my goal here is to save you all that
time, money, and frustration. My boneheaded mistake was that I broke the most
fundamental marketing law, which I’ll talk about first. Then, I’ll walk
through the correct methodologies for Facebook Ads, along with the 4
campaigns every business should use... |
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