What Are Negative Keywords, and How to Use Them in Your Google Ads Campaign

A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or drinking glasses. A cybersecurity firm is advertising a B2B webinar on its on-demand training course for security professionals and its ads are being shown to college students looking for classes. What a waste. Why does this happen? Because Google is going to include anyone looking for the keywords you’ve chosen. With organizations expected to spend more than $95 billion on search ads in 2022, competition for high-value keywords is fierce. You can’t afford to waste money on keywords that aren’t relevant to your ideal customers. Negative keywords help eliminate wasteful spending by preventing your ads from being shown in searches that are not relevant to your business. In this article, we’ll discuss: What are negative keywords? Why should you use negative keywords? How to identify negative keywords How to add negative keywords to your Google ad account Let’s start with the definition of negative keywords...

 

 

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