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Recently, I started to
feel pain in my Achilles tendon while running. Like most runners, I
ignored it. I just kept right on running like there was nothing to
worry about. That is of course until that fateful day when my Achilles
was too sore to walk normally without pain. When you can’t walk, then
you can’t run so that meant I was officially injured. :(
I’m not telling you
this for sympathy. In fact, I’m almost fully recovered at this point.
The reason for this story is that there are two very important lessons
that can be directly applied to managing Google Ads campaigns. You can
probably guess the first one because it got me into trouble. The second
has to do with my recovery, or turnaround, which is equally important
whenever you’re faced with problems in an ad campaign.
In this article, I’ll
take a closer look at these two lessons so you can avoid costly
mistakes, and make sure you keep your ad campaigns off of the injury
reserve list.
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