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Google and other search
engines are constantly tweaking their underlying code and architecture.
This means that SEO strategy is a moving target, and rankings are
always in flux. And in fact, common but bygone SEO strategies that took
advantage of Google’s lack of sophistication can now haunt you by
undermining Google’s trust in your site.
That’s why in the
spirit of Halloween, I’m going to walk through 4 scary SEO tactics that
will forever haunt your SEO. If you, your team, or someone you hired in
the past used any of the tactics below, then you’ll struggle to get
your website ranking in Google and you’ll want to take steps to correct
them...
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