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Updated: October 11, 2018 by Marie Morales
It’s almost unfair for
you and your business to just wait for the remaining three months and ‘start
fresh’ not fully realizing its goals for the year, right?
Well, if you’re not
quite there yet and not ready to walk off the playing field, here are digital marketing trends of 2018 you can still carry out…
1. Behavior-based
Personalization
Personalization means
understanding your customers more than just their names and demographics.
Segmentation and customization allows customers and prospects to feel valued,
and their behavior brings important insights for marketers.
According to Marketo, behavior-customized e-mails are 3x better than
batch-and-blast e-mails. And Statista reported
that the open rate for a personalized message was 18.8% as compared to 13.1%
without any personalization.
As a business owner,
you can tailor your content and deliver a unique experience to your customers
based on their choices and preferences, using data like purchase history,
behavior, interests, and links clicked.
Source: digitalvidya
This “Share a Coke”
personalization campaign is an example of online marketing tips by Coca-Cola (in USA, 2014) aiming to reach millennials.
2. Meaningful Content
Marketing
We are now in the
digital age that a well thought out content strategy is no longer a luxury, but
a necessity. Any brand can develop a content marketing that fits the overall
goals but it’s essential to prioritize relevant articles.
Content is not limited
to text alone, but also the visual content, images, videos, and social media
marketing that have given brands more creative ways to showcase their products.
A virtual
agent company can even craft, publish, and manage content that
is specific for your niche market.
3. Social Messaging
Apps
The wide use of social
messaging apps is no longer for friends sending emojis and memes with each
other. It’s another window for small businesses to upgrade their efforts in
expanding their market reach.
Consider
these stats:
·
1.3 billion monthly
users are on Facebook Messenger
·
2 billion messages per
month are exchanged between people and businesses on Facebook Messenger
·
55 billion messages are
sent via WhatsApp every day
Source: techcrunch
For instance, when you
hire a social media manager, he can setup your Facebook page to have an
auto-responder every time a fan or visitor sends an inquiry via Messenger.
4. Artificial
Intelligence (AI)
The rise of
interactive tools such as chatbots can provide real-time virtual support to the
site visitors’ queries and expedite them to take a buying decision. Economist
surveyed that almost 75% of business executives are considering the use of
Artificial Intelligence in the business within next three years.
AI can not only
interact with multiple people at once, but it can also analyze their behavior
and search patterns, utilize data from social media networks to help businesses
understand how users and customers find their products and services.
5. Mobile Marketing
for More Sales
Mobile takeover in
2018 is unstoppable – from making online purchases, bills payment, banking, to
every transaction possible.
Research shows that US users spend an average
of 87 hours each month on their smartphones.
This upsurge of mobile
phone usage makes it imperative to develop mobile-focused digital marketing
strategies to drive online and in-store sales.
To make mobile-friendly
pages, you should develop the following in your site: speed, accessibility,
clarity, types of content consumption, sound and visual elements.
6. Consumers Crave for
More Deals
When it comes to growing revenue and loyalty among customers, offering promotions and deals is one of the best ways to go. Deals can be a valuable marketing approach for re-engaging a consumer with a particular product and veer their shopping journey back to your site–resulting in a sale.
Customers want savings
that are easy to obtain and swift to access. The use of hashtags, coupon codes,
and limited time offer truly helps.
7. Big Data Marketing
Big data can be mined
from dіffеrеnt ѕоurсеѕ such as social media analytics, sensor data, public web,
business apps; аnd tооlѕ ѕuсh аѕ SE Ranking, Buzzstream, DataHero, YesWare etc.
Data mining is one of the virtual marketing assistant tasks you can outsource today.
Once you have it and
you gain a clear understanding of the overall journey of your customers from
search to shopping, you can then implement ads targeting or retargeting to
convert known leads or find new ones.
8. Paid Ads
Speaking of
retargeting, there is an effective way to use paid ads in digital media
considering that many site users are annoyed by ads that pop up anytime.
One marketing manager
said that she finds that customers are more responsive to target ads that appear
alongside content they are already browsing. If they’ve checked out your
services in the past, they’re more likely to click on an ad that appears to be
a subtle reminder.
9. Effective Use of
Video Advertising
Source: solwininfotech
This one is a
no-brainer. Video is projected to claim more than 80% of all web traffic by
2019, and 90% of customers report that product videos help them make purchasing
decisions. And no, it’s not just YouTube. You can make live broadcast on
Facebook to publicize company events and product launches.
With this in mind,
think of creative ways you can leave a lasting impression in your video
marketing. You can add subtitles to your videos to make them understandable, or
find the perfect length to attract the audience without boredom.
10. Marketing
Automation
The number one reason
why you should adopt marketing automation is productivity. Research shows that
automation boosts sales productivity by 14.5 percent and cuts down marketing
overhead by 12.2 percent. This makes email marketing and social networking much
more efficient for business activities.
11. Voice Search and
Voice Marketing
Last year, voice
search applications on laptops and smart devices made searching, connecting and
multitasking even easier. Voice search uses words more naturally than written
content; and you can position your long-tail keywords and conversational
phrases in these voice apps.
According to Google, 20% of mobile searches
are based on voice, and the number will soon increase as the users will get
used to asking Alexa or Siri for useful information.
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