(FALLS CHURCH, Va.)
– The National Association of Insurance and Financial Advisors has launched
the NAIFA Limited & Extended Care Planning (LECP) Center to
equip insurance agents and financial advisors with information, products,
designation and educational resources to help them plan for generational
limited, extended and long term care needs.
“Over the years,
the industry has evolved with a plethora of solutions in products, services and
training in the planning and administering of care,” said LECP Center Executive
Director Carroll Golden. “That’s the good news. The bad news is that innovation
has brought fragmentation to the industry, and it has become difficult for
distributors and consumers alike to understand, let alone act upon the many
options now available. The LECP Center empowers us to come together as an
industry to communicate, organize and share information and intelligence so we
may continue to address and advocate for the changing needs of the market.”
Golden announced
the launch of the Center during her General Session remarks March 25 at
the ILTCI Conference in Chicago.
The Center is the
result of NAIFA’s collaboration with a group of founding sponsors which
represent multiple categories of businesses that exist in the long-term care
sector of the financial services industry. The sponsors include organizations
in these categories: distribution specialists; education and certification; and
carriers and corporations.
The founding
sponsors are key contributors to the Center in the form of subject matter experts and resources that include videos, expert
interviews, articles, case studies, webinars and infographics. Content covers
traditional and combination products, as well as worksite selling, short-term
care, critical illness, reverse mortgages, claims management, senior housing
options, robotics and more.
Advocacy
NAIFA’s government
relations team, which advocates on behalf of the industry, provides legislative and regulatory updates,
positions and backgrounders on issues affecting the industry.
“With millions of
LTC policies in force today and growing each year, our industry’s products and
services are on the legislative and regulatory agenda on Capitol Hill and in
state legislatures across America. It’s time we strengthen and unify our voice
so we can advocate and educate lawmakers on the critical role our industry
plays in the planning and providing of care for this growing population,”
Golden said. “NAIFA members engage regularly with lawmakers and officials in
the federal, state and regulatory arenas to ensure the industry’s interests are
fairly represented in the policy and rulemaking process.”
For example, NAIFA-Maryland members serve on the Maryland
Task Force on Long Term Care (LTC) Education and Planning, which provides Gov.
Larry Hogan a list of policy recommendations to increase the
public’s knowledge of LTC, promote the need for planning and educate consumers
on the options for LTC coverage – both private and public plans. NAIFA supports
the recommendations and is working with other NAIFA state chapters to ask state
regulators and legislators to adopt similar proposals.
Outreach Includes
Consumers
While the NAIFA
LECP Center connects the industry and the financial advisor community through
the center and NAIFA’s 90 state and local member chapters, consumers also will
have access to information about products and services through NAIFA’s consumer
site, AdvisorsYouCanTrust.org. As the key contributors
to the Center, consumers and the industry benefit from the ability for NAIFA to
distribute thought leadership and information to these audiences that extend
outside the industry’s normal client and prospective circles.
Founding sponsors
of the LECP Center are: Sustaining Level: One-America, Nationwide, Genworth,
the Intercompany Long Term Care Insurance Conference Association, Inc. (ILTCI);
Contributing Level: Thrivent Financial, RFS Lending; Promoting Level:
Certification for Long Term Care (CLTC), GWG Holdings; Participating Level:
Target Insurance Services, Inc. and Ash Brokerage; LTCi Partners;
Advanced Resources Marketing (ARM), New York Life, Legacy Shield.
NAIFA supports the
general and administrative activities of the LECP Center, while sponsors
underwrite additional development and maintenance costs. The Center is governed
by an Advisory Board of industry thought leaders and sponsor representatives
who contribute to strategy and oversight, as well as content, education,
community development and advocacy.
NAIFA CEO Kevin
Mayeux, CAE, said: “NAIFA is pleased to have Carroll Golden serve as director
of the NAIFA LECP Center. As a recognized thought leader and expert in the care
industry, Carroll has brought together key thought and industry leaders to
deliver a much-needed resource for the industry, and for the many insurance and
financial advisors who need assistance navigating the complex solutions
available in care.”
No comments:
Post a Comment