AUSTIN, Texas, Feb. 4, 2020 /PRNewswire/
-- National Western Life Insurance Company (NWLIC) announced the
introduction of The Sterling Group, an exclusive alliance between itself and
six key national marketing organizations which was launched January 1,
2020. These national marketing organizations include Advisors Excel, CreativeOne,
Financial Independence Group, Gradient Insurance Brokerage, Impact Partnership,
and M&O Marketing.
"Through this alliance, we're adding
integrity back to our national marketing company contract," said NWLIC
Chief Marketing Officer and Executive Vice President, Chad J. Tope.
"The Sterling Group will be able to take advantage of the strength that
National Western brings to the marketplace—strong ratings and a strong
foundation."
The
Sterling Group is designed to strengthen the connection between manufacturer
and distributor. NWLIC and The Sterling Group will work together to develop
products, features and benefits to meet the changing needs of consumers. In
conjunction with The Sterling Group, NWLIC aims to reestablish itself as a
formidable player in the life and annuity marketplace. The Sterling Group will
have important input into the company's future direction as they coordinate a
distribution strategy to grow sales in several markets.
As part
of The Sterling Group, the six members will have exclusive access to the
Dynamic Series product line, which includes the NWL Core Dynamic® and NWL
Pro Dynamic® products. The Dynamic series is an ideal choice for customers
seeking quality annuity options with strong accumulation potential and
competitive indexed interest options. In association with The Sterling Group,
NWLIC is endeavoring to provide tailored service to select distributors, as
well as gaining from the knowledge and expertise of highly regarded national
marketing organizations in the shaping its current and future product
offerings.
The Sterling Group members are looking forward
to the focused attention. "We have partnered with National Western for
thirty years now and we're very excited to be asked to participate in their
evolutionary distribution model. We appreciate their commitment to developing
highly consumer-competitive products," said Mike Tripses, President
of CreativeOne. "We're looking forward to this enhanced relationship with
National Western," added Chad Roesler, President of Gradient
Insurance Brokerage, Inc.
About National Western Life:
National Western Life Group, Inc. (Nasdaq:
NWLI) is the parent organization of NWLIC. Founded in 1956, NWLIC is a stock
life insurance company offering a broad portfolio of individual universal life,
whole life and term insurance plans, as well as annuity products. NWLIC has 287
employees and approximately 28,000 contracted independent agents, brokers, and
consultants. At September 30, 2019, National Western Life Group, Inc.
maintained consolidated total assets of $12.6 billion, stockholders'
equity of $2.1 billion, and combined life insurance inforce of $23.7
billion.
Release Contact:
Cindy Pearce-Karrick
Vice President of Sales & Marketing Operations
Phone: 800-760-3434, extension 134
FAX: 512-339-8350
cpearce@nationalwesternlife.com
www.nationalwesternlife.com
Cindy Pearce-Karrick
Vice President of Sales & Marketing Operations
Phone: 800-760-3434, extension 134
FAX: 512-339-8350
cpearce@nationalwesternlife.com
www.nationalwesternlife.com
SOURCE
National Western Life Group, Inc.
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