By Press Release
May 25, 2021 INN Daily
Newsletter Hot Off The Wires
SACRAMENTO, CA 20 May
2021 – Advertising on Google for health insurance providers just got more
complicated. Starting on June 2, 2021, Google will only allow ads from
government exchanges, first-party providers and licensed third-party brokers
who complete the new third-party certification program.
In order to help ensure a
safe and trustworthy experience for users, Google will now require any advertisers
for health insurance to complete a third-party certification process. This
certification program, provided through third-party vendor G2, requires health
insurance advertisers to 1) identify themselves as a health insurance provider,
2) certify that they are permitted to lawfully promote and sell health
insurance in their locations of business, and 3) confirm whether or not they
are registered to promote and sell Affordable Care Act-compliant health plans.
The certification must be
completed for each state in which you wish to advertise, and the certification
program charges a fee based on how many states for which you would like to
apply.
If you are a licensed
health insurance broker, this means you must now complete the new certification
process in order to advertise on Google.
Your organic listings on
Google search engine results pages might not be as affected; however, any paid
advertising campaigns, including search, display, shopping and video, will be
restricted to only certified health insurance brokers, first-party providers
and government exchanges starting on June 2 of this year.
Be sure to complete your
G2 health insurance provider certification process now to prevent losing
traffic and placement due to the Google policy update. Applications opened on
May 3, 2021, and must be completed by June 2, 2021 in order to still be able to
serve your ads.
You can get more
information about the advertising policy update here.
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