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Integrity Acquires Data-Driven Call Center Unified Health to
Expand Services for Medicare Beneficiaries
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Data-focused, tech-enabled Medicare telesales brokerage with
best-in-class retention rates will play pivotal role in Integrity’s
mission to improve the consumer experience for everyone
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DALLAS – June 2, 2021 – Integrity Marketing Group, LLC (“Integrity”), the nation’s
largest independent distributor of life and health insurance products,
today announced it has acquired Unified Health (“Unified”), a leading
data-driven, tech-enabled call center specializing in serving the needs
of Medicare beneficiaries. This acquisition further strengthens
Integrity’s end-to-end suite of capabilities, transforming the insurance
experience from consumers to carriers. As part of the acquisition, Bryan
Hunsaker, CEO of Unified Health, will become a Managing Partner with Integrity.
Financial terms of the acquisition were not disclosed.
Bryan Hunsaker built
Unified Health to help millions of Americans more easily access the
health and drug coverage they need most through contact centers that
utilize proprietary technology and data to transform the insurance
experience. Based in Fort Lauderdale, Florida, this market-leading
digital telesales brokerage provides education and ongoing support
through robust telephony and online programs. Its team of highly
knowledgeable licensed insurance agents guides consumers through the
intricacies of the healthcare system. As a result of this innovative
approach, Unified Health has achieved best-in-class retention rates for
its carrier partners. Unified Health’s hundreds of career broker agents
have handled almost four million consumer interactions over the past
year, and annually help more than 60,000 Americans enroll into new
Medicare plans and access coverage and benefits that improve their
quality of life.
“Unified Health is one
of the largest, most innovative and fastest growing telesales agencies in
the country,” said Bryan W. Adams, Co-Founder and CEO of Integrity
Marketing Group. “Their focus on the consumer — and meeting them where
they are — has helped them achieve some of the highest consumer
engagement rates the industry has ever seen.”
“At Integrity, we have a
passion for innovating insurance and streamlining the experience for
everyone,” continued Adams. “We use our proprietary technology and data
to meet customers where they are and to make sure they have the coverage
they need, when they need it most. Combining Integrity’s resources with
Unified Health’s own technology, expertise and relentless focus on the
consumer’s individual circumstances will lead to better outcomes for all
stakeholders.”
“Unified Health’s core
mission is assisting members with the most important health decisions
they make,” explained Bryan Hunsaker, CEO of Unified Health. “Our goal
through this process is to empower our agents with the tools and
technology that can help them develop deep relationships of trust with
their clients. We specialize in enrolling, managing and caring for our
members throughout their lifetime. We connect our customers with their
providers, their specialists, their pharmacist and more, essentially
providing a full 360-degree data-driven level of care. Each member we
serve develops a relationship with a specific agent they can contact
throughout their healthcare journey — an agent who knows and understands
their unique circumstances.”
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“In order to serve more
Medicare-eligible beneficiaries, we needed to continue to scale quickly,”
continued Hunsaker. “Integrity’s track record of ingenuity and focus on
innovation makes them the perfect partner for us. This partnership
provides opportunities for our agents, expands our capabilities with
carriers and allows us to meet our members wherever they are. We can now
reach well beyond our capabilities and we can’t wait to help more
Americans get the coverage they need.”
As they strive to
transform the industry, Integrity works to remove barriers that keep
Americans from obtaining the benefits they qualify for. Partnering with
Unified Health will better position Integrity to provide specialized
service to each customer, enabling them to receive the right products and
benefits for their personal needs. The partnership also expands Unified
Health’s ability to offer additional quality of life benefits like
dental, vision, hearing, meal delivery, transportation services and more.
“Unified Health’s
dedicated telephonic agents do an incredible job using their proprietary
system to serve thousands of individuals with compassion and care,
getting to know their unique life circumstances, and identifying the
benefits and resources they’re able to receive,” said Anne Wood, Chief Marketing
Officer of Integrity. “It’s a level of customized care that has helped
them achieve historically high member engagement and retention rates.
Integrity’s strong support, significant resources and powerful technology
platform will only increase Unified’s capacity to help even more
Americans navigate the complexities of enrollment and receive all the
life-changing Medicare benefits they deserve.”
Unified Health will
integrate its agents’ deep expertise with Integrity’s powerful and
innovative resources, including advanced data and analytics, product
development and the MedicareCENTER platform. Unified Health will also
gain access to the specialties of fellow industry-leading Integrity
partners, including CSG
Actuarial, ThomasARTS,
Deft
Research, Access
Capital, Brokers
International and Insurance
Administrative Solutions. They will also have the opportunity
to partner with Integrity’s leading call centers, Connexion
Point and SeniorCare
Benefits. Utilizing Integrity’s centralized business
functions, such as accounting, IT, human resources, marketing, legal and
compliance, empowers Unified Health to focus on scaling its business —
and providing stronger, more personalized solutions for its customers.
“Integrity is all about
innovating insurance across the board — there is no part of the industry
that we are not committed to enhancing,” said Steve Young, Board Chairman
of Integrity. “By combining Integrity’s technology with Unified Health’s
commitment to member support and retention, we are continuing to
reimagine what streamlining the insurance experience makes possible for
all Americans.”
In addition, Unified
Health employees will receive meaningful company ownership through Integrity's
Employee Ownership Plan.
“Unified Health is
successful because of our employees — the compassion they show our
customers each day is the key to our success,” said Whittney Smith,
Executive Vice President of Unified Health. “Integrity places the same
value on its employees, and that’s a big reason why we see this
partnership as a perfect fit. It means so much to us to reward the
dedication of our employees with meaningful ownership. This is truly a
dream partnership for us and I’m excited to see what our future holds
together.”
For more information
about Unified Health’s partnership with Integrity, visit www.integritymarketing.com/UnifiedHealth.
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About Integrity Marketing Group
Integrity Marketing
Group, headquartered in Dallas, Texas, is the leading independent
distributor of life and health insurance products focused on meeting
Americans wherever they are — in person, over the phone and online.
Integrity is innovating insurance by developing cutting-edge technology
designed to simplify and streamline the healthcare experience for
everyone. In addition, Integrity develops exclusive products with
insurance carrier partners and markets these products through its
distribution network that includes other large insurance agencies
throughout the country. Integrity’s almost 5,500 employees work with over
370,000 independent agents who service more than eight million clients
annually. In 2021, Integrity expects to help insurance carriers place
over $7 billion in new premium. For more information, visit www.integritymarketing.com.
About Unified Health
Unified Health is a
leading, innovative call center that uses proprietary technology and data
to help build lasting relationships with Medicare beneficiaries. Their
compassionate, tech-enabled brokers carefully guide consumers through the
complexities of the healthcare system, helping them access the coverage,
benefits and care they need and deserve. Understanding each member’s
unique situation, providing personalized solutions and working to ensure
a lifetime of protection are all hallmarks of Unified Health and each of
its exceptional career agents. For more information, visit www.unifiedhealth.com.
Media
Contact:
Rachel Aird, Public
Relations Director
ThomasARTS
press@thomasarts.com
801-706-7005
Partnership
Inquiries:
Eric Pederson, Vice
President of Business Development
Integrity Marketing
Group
partnership@integritymarketing.com
866-650-1857
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