Holiday ad campaign takes aim at ageism
The Laura Geller Beauty cosmetics firm launched "Let's Get
Old Together," a holiday advertising campaign aimed at countering ageism
in the industry. Former supermodel Paulina Porizkova, 56, known for her online
comments on the subject, is featured in a TV ad emphasizing that older adults
are beautiful, powerful and rich in experience.
Full Story: Marketing
Dive (12/3)
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