...the ‘sea of sameness’ is the only way to a sustainable market advantage. Add to the mix MA plan aggregators using aggressive direct-to-consumer marketing and sales tactics, and the landscape can only be described as cutthroat."
— Lindsay Resnick, executive vice president at Wunderman
Thompson Health, spoke with AIS’s Radar on Medicare Advantage about challenges
in the MA landscape for 2022 and beyond.
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