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In business, every
position has a defined role. Salespeople sell. Customer service ensures
customers are happy. The product development team improves the product.
And the list goes on and on…
But what about your
website? Have you clearly defined the role of your website in your
business?
I would argue your
website is simply another member of the sales team. That means it’s
responsible for selling or converting website traffic into leads and
sales. That also means you should analyze your website’s performance
like you would review a salesperson’s performance.
If someone, or in our
case your website, is struggling in sales, then here are 3 key
questions to ask that will help you pinpoint the problem...
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