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If you’ve ever set up a
Facebook Ads campaign, then you know the targeting options can be very
overwhelming; There’s a seemingly infinite number of options and
combinations to choose from.
And if you don’t have a
clear plan of attack before logging in to create
your campaigns, then you’ll likely feel stuck and frustrated about what
to do. For me, that’s a lot like walking into a large department store
without a defined list of stores I’m going to and what I’m going to
purchase. I’m not a “shopper” like my wife, so if I don’t have a list,
then I feel lost and I might as well just go home. There are just too
many stores and too many products for me to review and determine if
they are a good fit for me.
As I already mentioned,
the key to preventing overwhelm is to have a plan of attack before you
log in to Facebook Ads. Armed with your plan, you can then just make a
beeline to the targeting options you need and get out before you get
distracted. Similar to how I shop!
But how do you know
what targeting options to use?
In this article, I’m
going to walk through a case study where we tested 5 different types of
targeting options. I’ll reveal the results and you’ll then be able to
apply the lessons learned to your next campaign...
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