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First American Partners with Integrity to Enhance
Experiences for High-Net-Worth Clients
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National wealth management firm with 50-year history
integrates its advisory expertise with Integrity’s insurtech platform to
help advisors protect clients’ legacies
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DALLAS –
MARCH 15, 2022 – Integrity Marketing
Group, LLC (“Integrity”), an omnichannel insurtech leader in life, health
and wealth solutions, today announced it has acquired First
American Insurance Underwriters (“First American”), an
insurance services and wealth management advisory firm based in Boston.
As part of the acquisition, Allan
Gersten, Chairman and CEO of First American, and Ken Shapiro,
President of First American, will become Managing Partners in Integrity.
Financial terms of the transaction were not disclosed.
First American provides
insurance and wealth advisors with financial products, insurance
solutions and exclusive services to serve high-net-worth individuals and
families. Led by one of the industry’s most experienced executive teams,
First American is guided by a set of fundamentals that have established a
culture of excellence, reliability and respect for half a century. Today,
advisors nationwide rely on First American to design and deliver creative
solutions that protect clients’ principal and legacy.
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“When advisors turn to
First American, they know they’ll get a level of knowledge and
professionalism that is rarely found elsewhere in the industry,”
explained Bryan W. Adams, Co-Founder and CEO of Integrity. “Ken and Allan
have built an incredible reputation for being mindful of the multifaceted
needs of their advisors’ clients. We can’t wait to continue building on
that legacy by providing the full range of Integrity’s comprehensive
insurtech suite of resources to complement and support their mission. The
First American team will find operational efficiencies, enhanced
technology and strong marketing solutions that will position them for
accelerated growth. Together, we will continue to relentlessly innovate
how Americans safeguard their health and wealth — we couldn’t be more
excited to get started.”
“Over the past 50 years,
our organization has become a go-to firm for advisors managing
high-net-worth clients,” explained Allan Gersten, Chairman and CEO of
First American. “The financial and business objectives of those clients
can be highly complex, and this partnership puts us in an ideal position
to serve that market even better as the industry continues to evolve. In
addition, the strategic vision, perspective and values of First American
and Integrity are well-aligned. Together, we become a deeper and stronger
organization with augmented capacity and resources, creating expanded
opportunities for our advisors and better solutions for our clients. We
have a compelling opportunity ahead of us to serve more Americans and we
are ready for the challenge.”
The First American
team’s proficiency for creative problem-solving will make them vital
leaders in Integrity’s burgeoning partner network, a peer group of
innovative industry experts who collaborate to ensure Americans are
prepared for the good days ahead. These leaders and icons strategize to
optimize insurance and financial processes, and integrate life, health
and wealth solutions for all Americans.
“Partnering with
Integrity was the right opportunity at the right time for our business,”
said Ken Shapiro, President of First American. “Integrity’s position of
industry leadership and the way we fit into the organization was key for
us. We can maintain our personalized approach to our advisors, while now
having the many benefits and support of a large and dynamic organization
behind us. In Integrity, we have a partner who understands who we are and
will empower us to amplify our future growth. We’re so proud to partner
with Integrity and look forward to what’s ahead.”
Integrity’s end-to-end
proprietary platform offers cutting-edge insurtech systems and resources
that will enhance First American’s ability to create peace of mind for
clients. This technology encompasses insightful data and analytics,
industry-leading customer relationship management software, powerful
quoting and enrollment systems, as well as access to a best-in-class
advertising and marketing firm. First American will realize greater
operational effectiveness and efficiency by taking advantage of
Integrity’s extensive centralized business services, including finance,
legal and compliance, Technology & Innovation as well as People &
Culture.
First American can also
offer its employees meaningful company ownership through the Integrity
Employee Ownership Plan.
For more information
about First American’s partnership with Integrity, view a video at www.integritymarketing.com/FirstAmerican.
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About
Integrity Marketing Group
Integrity, headquartered
in Dallas, Texas, is an omnichannel insurtech leader of life and health
insurance, and provider of innovative solutions for wealth management and
retirement planning. Through its partner network, Integrity helps
millions of Americans protect their life, health and wealth with a
commitment to meet them wherever they are — in person, over the phone and
online. Integrity’s cutting-edge technology helps streamline the
insurance and financial planning experience for all stakeholders. In
addition, Integrity develops products with carrier partners and markets
them through its distribution network of agencies, brokerages and RIAs
throughout the nation. Integrity’s nearly 5,500 employees work with more
than 420,000 agents and advisors who serve over 10 million clients
annually. In 2021, Integrity helped carriers place more than $7 billion
in new sales and oversaw more than $20 billion of assets under management
and advisement through its RIA and broker-dealer platforms. For more
information, visit www.integritymarketing.com.
About First
American Insurance Underwriters
First American Insurance
Underwriters was founded more than 50 years ago in Boston, Massachusetts.
Their business is focused on providing leading insurance and wealth
advisors with access to financial products, creative insurance solutions,
specialized service, and exclusive resources, offering full back-office
support. Wealth managers, insurance advisors, property and casualty
firms, and employee benefits firms all rely on First American to design
and implement the most appropriate and competitive insurance solutions
for their high-net-worth clients. They specialize in life insurance,
long-term care, disability income and annuities solutions for personal
and business planning. For more information, visit www.faiu.com.
Media
Contact:
Rachel Aird, Public Relations Director
Integrity Marketing
Group
press@integritymarketing.com
801-706-7005
Partnership
Inquiries:
Eric Pederson, Vice President of Business
Development
Integrity Marketing
Group
partnership@integritymarketing.com
866-650-1857
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