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Though website
usability has improved by leaps and bounds since the 1990s, that
doesn’t mean everything is perfect. One such area of website usability
that’s crucial to get right is your site architecture.
A website structure is
the organizational layout of every URL on a website. Your structure
includes everything from the top-level navigation and category pages to
the sitemap and URL structure.
When your site
structure is helpful, visitors know how to find what they need, and
your conversions go up. When you have a poor site architecture, people
will leave your site or spend too much time trying to find answers.
Is your website
structured properly to rank in Google? This blog post teaches you what
to check so you can answer that question with a “Yes.” Let’s dive in.
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