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Audience temperature is
arguably the most important targeting variable that many businesses
ignore when creating Facebook Ad campaigns.
It’s easy to ignore
because there are no options to select the audience temperature as
you’re building your campaign. It’s not quite as simple as choosing
your age range and gender.
Unfortunately, when you
get this wrong, then your campaigns are destined to fail. Worst of all,
it’s not clear exactly why you’re campaigns are failing unless you
understand this critical factor.
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